Research Jordan Whitney’s Program Rankings
Rank Last Month Program Host Product Price
1 1 P90X Tony Horton Exercise program $119.85
2 2 Free & Clear John Beck Real estate money-making system $39.95
3 9 Your Baby Can Read Chad Murdock Reading system for toddlers $14.95 (trial)
4 4 10-Minute Trainer Tony Horton Fitness program $66.66
5 3 Shortcuts to Internet Millions Jeff Paul Web business opportunity $39.95
6 6 New Body Shaper Julia Parker/Evon Biondi Body-shaping undergarments $39.95
7 7 Amish Fireplace Anne Marie Howard Portable electric fireplace $298
8 NR Skinny Switch Secret Rob Nevins Weight-loss program $5.95/week
9 NR Core Rhythms Mary Murphy Dance-based workouts $59.85
10 NR Monster 1200W Mindy McCourtney Steam-cleaning system 66.66
Producer/Distributor
BeachBody
HCG Inc.
Your Baby Can Read
BeachBody
Jeff Paul LLC
Kymaro
Heat Surge LLC
Guthy-Renker Corp.
DV Creations
Euroflex
Rank
1
2
3
4
5
6
7
8
9
10
Last Month
1
10
NR
NR
NR
9
NR
6
8
4
Program
Nutrisystem
Weight Watchers
Video Professor
bareMinerals
Jenny Craig
Nordic Track
Ab Rocket
Slim Shots
EZ Comb
Twin Draft Guard
Product
Weight-loss meals
Weight-loss system
Software learning CD ROMs
Makeup
Weight-loss centers
Treadmill
Exerciser
Weight-loss supplements
Hairstyling accessories
Window/door draft protector
Price
Lead-generating
Lead-generating
CD for $6.85 S&H
Lead-generating
Lead-generating
Lead-generating
$14.95 (trial)
Lead-generating
$10.00
$19.99
Producer/Distributor
Nutrisystem Inc.
Weight Watchers
VPI
Bare Escentuals
Jenny Craig
Nordic Track
Emson Corp.
IdeaVillage
TELEBrands
Hampton Direct
Source: The Direct Response Monitoring Report “Greensheet” published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots
based on confidential media budgets and Jordan Whitney’s monitoring of national cable and broadcast markets for the week ending Feburary 25, 2009.
Copyright 2009. All rights reserved. Publisher is not responsible for errors or omissions in this chart.
For information about the “Green Sheet” Direct Response Monitoring Report and Jordan Whitney’s consulting and tape library services, contact John Kogler at Jordan Whitney
Inc. Phone: (714) 832-3353; Fax: (714) 832-4422; E-mail: greensheet@cox.net; Web site: www.jwgreensheet.com.
