competitive insight from CORE
C ore Direct Syste m
Now you can track your competitor's DRTV campaign as easily as you
track your own. CoreCompetitive, an add-in to CoreDirect, downloads
competing ad schedules from TNS Media Intelligence within 48 hours of
airing and aligns their airings against your buy. Using your dayparts and
costs, CoreCompetitive analyzes rival schedules while you're on air —
so you'll know your share of voice and its effect on your response rate.
At a glance, you'll see just where and how to position
yourself for success:
Compare competitive schedules in 48 hours or less
View your competitor's creative online
Make mid-flight adjustments as needed
Why guess when you can be in the know ... now? That's the
power of CoreCompetitive.
RESPONSE MANAGEMENT SOFTWARE