Response Magazine - July 2009

Research Jordan Whitney’s Program Rankings

Rank Last Month Program

1 3 Shortcuts to Internet Millions

2 1 P90X

3 NR Free Money

4 NR Worx GT

5 NR Shark Steam Pocket

6 NR Slim in Six

7 4 Your Baby Can Read

8 8 Profit From Real Estate

9 NR Food Lovers Fat-Loss System

10 NR GT Xpress

Host

Jeff Paul

Tony Horton

Kevin Trudeau

Robin Hartl

Mark Rosen

Julie Moran

Chad Murdock

Dean Graziosi

Terri Ouellette

Joe Farago

Product

Web business opportunity

Exercise program

Books

Grass trimmer

Steam mop

Weight-loss system

Reading system for toddlers

Book

Weight-loss system

Countertop grill

Price

$39.95

$119.85

$29.95

$99

$119.96

$59.85

$14.95 (trial)

$19.95

$119.99

$39.90

Producer/Distributor

Jeff Paul LLC

BeachBody

Closer Look

Positec

Euro Pro

BeachBody

Your Baby Can Read

Visionary Strategies

Food Lovers

Gaiam

Rank

1

2

3

4

5

6

7

8

9

10

Last Month

1

NR

2

NR

9

NR

3

6

NR

Program

Nutrisystem

Pet Meds

Cash4Gold

OxiClean

Magicjack

Rosetta Stone

Slim Shots

Video Professor

Wonder Hanger

Skin ID

Product

Weight-loss meals

Medications for pets by mail

Cash for scrap gold

Stain remover

Computer phone attachment

Language learning systems

Liquid appetite suppressant

Software learning CD-ROMs

Clothes hanging system

Acne treatment

Price

Lead-generating

$19.95/year

Lead-generating

$6.85 (S&H)

$19.95

$39.90

Producer/Distributor

Nutrisystem Inc.

Pet Meds

Cash4Gold

Church & Dwight Co. Inc.

Magicjack

Rosetta Stone

Ideavillage

VPI

Hampton Direct

Neutrogena

Source: The Direct Response Monitoring Report “Greensheet” published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney’s monitoring of national cable and broadcast markets for the week ending June 24, 2009. Copyright 2009. All rights reserved. Publisher is not responsible for errors or omissions in this chart. For information about the “Green Sheet” Direct Response Monitoring Report and Jordan Whitney’s consulting and tape library services, contact John Kogler at Jordan Whitney Inc. Phone: (714) 832-3353; Fax: (714) 832-4422; E-mail: greensheet@cox.net; Web site: www.jwgreensheet.com.