Response Magazine - July 2009

Research The Top DRTV National Cable Rankings

TOP 5 VERTICAL MARKETS
NATIONAL CABLE INFOMERCIAL RANKINGS
TOP 5 VERTICAL MARKETS
NATIONAL CABLE SPOT RANKINGS

RANK PRODUCT NAME MARKETING COMPAN Y HEALTH & FITNESS

1 P90X BeachBody 2 Slim in Six BeachBody 3 10-Minute Trainer BeachBody

PRICE OFFERED

RANK PRODUC T NAME MARKETING COMPANY

HEALTH & FITNESS

5-Hour Energy Living Essentials

Slim Shots IdeaVillage Products Corp. NutriSystem Advanced for Men Nutrisystem Inc.

Lipozene Obesity Research Inst. Smart for Life Lavi Enterprises LLC

AIRS

226

PRICE OFFERED

S&H

4 Total Gym 17

American Telecast

5 Ab Circle

Direct Entertainment Media Group

1

2

3

4

5

3 payments of $33 plus S&H 423

3 payments of $29.95 plus S&H 373 4 payments of $19.95 plus 233 $12.95 S&H

12 payments of $49.95 plus

$50 S&H

30-day trial for $14.95 plus S&H 219

$0.00 $39.99 $319.95 $29.95

$279

$0.00

$5.99

$0.00

BEAUTY
1 bareMinerals

M2 Marketing

2 InStyler Tre Milano LLC

3 Hair Club Hair Club for Men Ltd. 4 Sheer Cover Guthy-Renker Corp. 5 Luminess Air Luminess LP

ENTERTAINMENT

1 Romancing the 70s Time-Life Music

1

2

3

4

5

2 payments of $29.99 plus 171 $15.98 S&H

3 payments of $39.99 plus S&H 157 Lead-generating 105 $19.95 plus S&H 89 30-day trial for $29.95 plus S&H 87

BEAUTY

Smooth Away IdeaVillage Products Corp. EZ Comb TELEBrands Corp. Proactiv Solution (offer 1) Guthy-Renker Corp. Proactiv Solution (offer 2) Guthy-Renker Corp. Bumpits Allstar Marketing LLC

$14.99

$10 $19.95 $39.95 $19.99

$6.99

$0.00

$5.95

$0.00

2 The Motown Collection Time-Life Music 3 The Midnight Special Guthy-Renker Corp. 4 Gospel Legends Malaco Music Group 5 Flower Power Time-Life Music

HOUSEHOLD

1 Worx

2 Fein MultiMaster

1

2

3

4

5

4 payments of $29.99 plus 46 $12.99 S&H

5 payments of $29.99 31 $9.95 plus $3.95 S&H 17 $59.95 plus $7.95 S&H 14 5 payments of $29.99 plus S&H 13

ENTERTAINMENT California Psychics Outlook Amusement Inc. 100 Classics For Relaxation Direct Holdings Americas Sports Illustrated (offer 1) Time Inc. Wild America Wild America Sports Illustrated (offer 2) Time Inc.

$0.00

$9.99

$19.98

$9.95

$0.00

$4.95

$0.00

1

2

3

4

5

1

2

3

4

5

3 payments of $33.33 plus S&H 322

4 payments of $69.95 plus 179

$19.95 S&H

3 payments of $13.33 plus 151

$16.80 S&H

4 Shark Steam Pocket Euro-Pro LLC 4 payments of $29.99 plus S&H 149

5 Dual Saw OmniReliant Holdings Inc. $9.95 146

BUSINESS OPPORTUNITY

1 Shortcuts to Internet Jeff Paul LLC $39.95 plus $14.50 S&H 444

Millions

2 Free & Clear Amazing Profits LLC 179

3 Cash Flow Business America’s Note Network 161

Positec USA Inc. C. & E. Fein GmbH

3 Ronco Six-Star

Ronco Inc.

HOUSEHOLD/KITCHEN Topsy Turvy Allstar Marketing LLC Sponge Tech Sponge Tech Delivery Sys. Shoes Under TELEBrands Corp. Sham Wow Sham Wow Inc. OxiClean Church & Dwight Co. Inc.

$19.99

$14.95

$9.99

$19.95

$0.00

$7.95

$0.00

$7.95

$0.00

$39.95 plus $14.50 S&H
3 payments of $29.95 plus
$9.95 S&H
$59.95 plus $12.00 S&H
$29.95 plus $11.95 S&H

PERSONAL
Timeshares Only
800 Credit Card Debt
Encore Dental
Avon
RushCard

Timeshares Only Inc.

800 Credit Card Debt Inc.

Stonebridge Life Ins. Co.

Avon Products Inc.

UniRush Financial Services

$0.00

$19.95

$0.00

Copyright 2009, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Rankings for May 2009. Based solely on frequency of programs aired on national cable networks monitored. IMS is a research and publishing company that tracks both long- and short-form DRTV on national cable and satellite. Its database and video library services companies involved in all aspects of the DR industry. IMS provides weekly and monthly reports of DRTV rankings, verification, evaluations, research, consulting, film and video production, post-production and broadcast duplication.