ter. It was quite a task to rebuild an old
project in the analog world,” explains
Hawthorne. “Now, if a client wants to
make a quick revision to a show a year or
two down the road, we can easily open
the old project, have access to all the
media and make whatever changes are
needed.”
Additionally, vast improvements in
the size and speed of CPUs and processors
allow producers to handle many complicated tasks in a much shorter timeframe
(although Hawthorne says it still takes
“plenty of time” to create and then render
and finish the work). Editing and effects
software programs are also more integrated now, giving the artist more to work
with, within a single software program.
“Instead of having to use three or four
different software programs, we can now
do everything within one or two programs,” Hawthorne adds, “making editing
faster and more efficient and allowing
us to concentrate on the flow and style
rather than which programs we need to
be working in for each particular task.”
Cumulatively, the various technological innovations being used in infomercial
production are making it easier and
quicker to work with clients, particularly
when it comes to sharing files via the
Internet using sites like YouSendIt and
Screencast, both of which provide affordable media hosting solutions for business
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Edit suite CPUs and memory storage allow
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32 Response JULY 2009 32 Response JULY 2009
CONTACT US TODAY
355 Byrd Avenue, Neenah, WI 54956,
Tel: 920-967-8000, Fax: 920-967-8010
E-mail: nicky@thilllogistics.com
CALIFORNIA AND
WISCONSIN OPERATIONS
and academic professionals who want to
share multimedia content on the Web.
“Where it used to take days to send a
tape from the edit house to the client for
review, and then set up a conference call
to communicate those changes back to
the editor or designer,” says Hawthorne,
“it can now can be done in a matter of
hours via the Internet, FTP sites and E-mail. For many long distance clients, we
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