Over 75 years of DRTV experience: creative, production, telemarketing, media,
FTC regulations, fulfillment, back-end marketing and campaign profit maximization.
Frank Cannella established and pioneered the modern infomercial genre in 1982.
Frequent writers and lecturers of broadcast direct marketing. Publishers of
Infomercial Insights as well as frequent writers and lecturers of broadcast
Infomercial Media Placement on Cable, Broadcast, and Regionals
Largest Per-Inquiry Program in the Industry
Consultation to New Entrants and Traditional Agencies
Cannella Response Television Services
What We Do
Media Buying and Analysis: ;; Long-form or short-form, broadcast or
cable, we are DRTV experts with low rates and high-profile media
availabilities. Along with CRT’s proprietary MediaStar™ software,
CRT’s buyers use traditional DRTV doctrine and extensive station
and daypart analysis to recommend rollout strategy and bottom line
campaign media improvements.
Feasibility, Development & Marketing: ;; DRTV is far different
from general advertising and therefore offers must be positioned
accordingly. CRT’s management provides new DRTV entrants
(entrepreneurs, corporations, advertising agencies and producers)
with the proper direction in the early planning stages.
Media That Makes You Money
For many years Cannella Response Television has been known as the “Kings Of
Cable”, and now they offer the fastest growing, exclusive PI program!
CEO & President
Chairman & Founder
Executive Vice President
Vice President, Dir. of Cable Media
YEARS! 30 Frank Cannella celebrates his 30th anniversary in DRTV (1979-2009)
Our founder started in the DRTV industry while completing college.
Upon graduation he was promoted to media buyer. Six years later,
Frank founded Cannella Consulting, the predecessor to Cannella
Celebrating our 25th anniversary
What began as a consultant agency, has evolved to become one
of the largest infomercial media placement agencies in the DRTV
industry. Cannella’s reputation of media placement with virtually
every TV marketer is well known throughout the industry.
Rob started as a client of Cannella Response Television, quickly jumped
on board as a media consultant and was elevated to CEO in 2006.
YEARS! 15 Rob Medved celebrates his 15th year in DRTV
visit us at www.drtv.com
492 North Pine Street
Burlington, WI 53105
6222 Wilshire Blvd., Ste 501
Los Angeles, CA 90048
60 East 42nd St., Ste 1732
New York, NY 10165