TableofContents
Order Fulfillment
Vol. 17, No. 10 ; July 2009
Customer Service
Features
3rd Party Logistics
COVER STORY
22Remembering Billy Mays The stunning June 28 death of the “King
of Infomercials” shocked an industry. A look back
at his life and legacy.
By Thomas Haire
LONG-FORM PRODUCTION
30The Long Run A look at how technology is affecting
how infomercials are produced.
By Bridget McCrea
PAGE 22
CORPORATE CASE STUDY
38Money Mailer’s Mobile Movement The long-time household name in
direct mail coupons is using the latest in mobile
marketing to make retailers’ registers ring.
By Jacqueline Renfrow
PAGE 30
Just ask our clients.
Learn more at:
www.shiprightsolutions.com
and read what our clients are saying
Ship-Right Solutions, LLC
South Portland, ME 04106
1-866-393-7447 Ext. 205
News 8 Digital TV Transition Relatively Smooth, Working Out Kinks 8 Study Expects an Increase in Online Display and Video Advertising 9 Response Q&A: Cannella’s Milestone 10 Response Q&A: Cablevision Expands Addressable Advertising to N. Y. Cable Viewers 12 News Corner
SUPPORTERS OF:
PAGE 36
