Vol. 17, No. 10 ; July 2009
3rd Party Logistics
22Remembering Billy Mays The stunning June 28 death of the “King
of Infomercials” shocked an industry. A look back
at his life and legacy.
By Thomas Haire
30The Long Run A look at how technology is affecting
how infomercials are produced.
By Bridget McCrea
CORPORATE CASE STUDY
38Money Mailer’s Mobile Movement The long-time household name in
direct mail coupons is using the latest in mobile
marketing to make retailers’ registers ring.
By Jacqueline Renfrow
Just ask our clients.
Learn more at:
and read what our clients are saying
Ship-Right Solutions, LLC
South Portland, ME 04106
1-866-393-7447 Ext. 205
News 8 Digital TV Transition Relatively Smooth, Working Out Kinks 8 Study Expects an Increase in Online Display and Video Advertising 9 Response Q&A: Cannella’s Milestone 10 Response Q&A: Cablevision Expands Addressable Advertising to N. Y. Cable Viewers 12 News Corner