The Only Independent Source for
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Response (ISSN 1523-7656) is published monthly by Questex
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Response, P. O. Box 1270
Skokie, IL 60076-8270
6 Editor’s Note
A Moment to Look Back, but a Month to Look Ahead
50 Net Gains
Online Video Is Off the Charts
By Brad Feldman
51 Going Mobile
Directing Mobile Coupons to Your Customers
By Eric Holmen
52 Guest Opinion
7 Things You Need to Know About DR
By Jim McNamara
14 Jordan Whitney’s Program Rankings
16 The IMS Categorical Cable Rankings
18 2Q DR Radio Media Billings Fall Below
Analysis by Shay Moftakhar
53 Meet Our Advertisers
54 Classified Directory
56 But Wait, There’s More!
Response … On the Road
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