TableofContents
Order Fulfillment

Vol. 18, No. 4 ■ January 2010

Customer Service

3rd Party Logistics

Features

COVER STORY

26Jets Audible Into Direct Response Jessica Ciccone says DR marketing has helped the franchise nearly sell out its upcoming first season in its new home.

By Thomas Haire

MARKET SPOTLIGHT

34Winning in DR’s Fittest Market For the sports-and-fitness space, 2009 was another solid year. How will DRTV, the Web and retail combine to continue powering this vertical in 2010 and beyond? By Jacqueline Renfrow

TECH UPDATE

40At Their Fingertips: Putting Your Ads in Their Hands Mobile marketing comes in many forms. What’s the best way to test the waters — and where do you go next when you get hooked? By Patrick Cauley

JANUARY WEB EXCLUSIVE

Visit the January 2010 issue at ResponseMagazine.com now to read the magazine’s Editorial Advisory Board discussion of the Great Recession’s effect on the direct response marketing business.