Vol. 18, No. 4 ■ January 2010
3rd Party Logistics
26Jets Audible Into Direct Response Jessica Ciccone says DR marketing has
helped the franchise nearly sell out its upcoming
first season in its new home.
By Thomas Haire
34Winning in DR’s Fittest Market For the sports-and-fitness space, 2009
was another solid year. How will DRTV, the Web and
retail combine to continue powering this vertical in
2010 and beyond?
By Jacqueline Renfrow
40At Their Fingertips: Putting Your Ads in Their Hands
Mobile marketing comes in many forms. What’s the
best way to test the waters — and where do you go
next when you get hooked?
By Patrick Cauley
JANUARY WEB EXCLUSIVE
Visit the January 2010 issue at
ResponseMagazine.com now to read
the magazine’s Editorial Advisory Board
discussion of the Great Recession’s effect
on the direct response marketing business.
Cover and cover story photography by
Just ask our clients.
8 FTC Guides Take Effect; Fox Bars
9 Little Just Keeps on Rockin’
Headlines New Response Sites
12 Response Q&A: Zadspace
Delivers Marketers’ Messages to
Learn more at:
and read what our clients are saying
DRMA Marketer of the Year Spotlight
14 BJ Global Looks to Expand on Kymaro Success
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