Rank Last Month Program
1 2 P90X
2 4 Insanity
3 NR Ab Rocket
4 10 Ab Circle Pro
5 5 Total Gym
6 3 Nu-Wave Oven
7 NR Free Money
8 NR Winning in Cash Flow
9 NR Health Master 100
10 NR MeaningfulBeauty
Host
Tony Horton
Shaun T.
Adrienne Janic
Jennifer Nicole Lee
Christie Brinkley/Chuck Norris
Joe Fowler
Misha Dibono
Gary Collins
Jack LaLanne
Cindy Crawford
Product
Fitness program
Fitness program
Exerciser
Exerciser
Home gym
Countertop oven
Book
Business opportunity
Blender
Skincare system
Price
$120.85
$120.85
$14.95 (trial)
$14.95 (trial)
$49.95 (trial)
$119.97
$29.95
$39.95
$149.97
$29.95
Producer/Distributor
Beachbody
Beachbody
Emson
Direct Ent. Media Group
Total Gym Fitness LLC
Hearthware Home
QSN Direct
Dalbey Education
Tristar Products
Guthy-Renker Corp.
Rank
1
2
3
4
5
6
7
8
9
10
Last Month
4
NR
2
10
NR
NR
8
6
3
NR
Program
Nutrisystem
Vibrating Touch
Cash4Gold
Twin Draft Guard
Weight Watchers
Jillian Weight Loss
Magicjack
HD Vision
Wonder Hanger
Jenny Craig
Product
Weight-loss meals
Personal massager
Cash for scrap gold
Door draft protector
Weight-loss centers
Supplements
USB phone service
Bifocal sunglasses
Clothes hanging system
Weight-loss centers
Price
Lead-generating
$19.99
Lead-generating
$19.99
Lead-generating
Lead-generating
$3.33/month
$19.99
$19.95
Lead-generating
Producer/Distributor
Nutrisystem Inc.
Church & Dwight Co. Inc.
Cash4Gold
Hampton Direct
Weight Watchers
ThinCare Intl.
Magicjack
Ideavillage Products Corp.
Hampton Direct
Jenny Craig
Source: The Direct Response Monitoring Report “Greensheet” published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots
based on confidential media budgets and Jordan Whitney’s monitoring of national cable and broadcast markets for the week ending January 29, 2010.
Copyright 2010. All rights reserved. Publisher is not responsible for errors or omissions in this chart.
For information about the “Green Sheet” Direct Response Monitoring Report and Jordan Whitney’s consulting and tape library services, contact John Kogler at Jordan Whitney
Inc. Phone: (714) 832-3353; Fax: (714) 832-4422; E-mail: greensheet@cox.net; Web site: www.jwgreensheet.com.
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