Third-Quarter 2009 DR Radio Categorical
Breakdown of Dollars Spent by Outlet and Category
Reported Time Period: Total Network National Local
July 1-Sept. 30, 2009 Radio Spot Radio Radio
Category Dollars(000) Dollars(000) Dollars(000) Dollars(000)
Apparel $53.3 $53.3 $0 $0
Audio supplies and equipment $722.6 $720.7 $0 $1.9
Automotive and travel $0 $0 $0 $0
Business $13.7 $13.7 $0 $0
Collectibles and art $0 $0 $0 $0
Computers, software and home office $124.0 $74.0 $21.2 $28.8
Correspondence Schools $9.6 $0 $9.6 $0
Crafts, hobbies, sporting goods and toys $76.4 $64.3 $0 $12.1
Drug and toiletry $1,239.7 $291.0 $0 $948.7
Food and beverage $9.7 $0 $0 $9.7
General $739.0 $661.3 $0 $77.7
Home and building $32.3 $0 $0 $32.3
Household, furniture and appliances $2,368.1 $1,033.7 $0 $1,334.4
Lawn, garden, seeds and bulbs $6.7 $0 $0 $6.7
Multiple category ad $2,226.2 $0 $0 $2,226.2
Publishers and book clubs $63.1 $22.1 $0 $41.0
Video supplies and equipment $22.5 $18.3 $0 $4.2
Grand Total $7,706.9 $2,952.4 $30.8 $4,723.7
> > Fig. 6
3Q 2009 Top 10 DR
Radio Campaigns
Rank Brand
Select Comfort
Hershey Chocolate USA
Purity Products
Media Power
NAC Vitamin Co.
Tempur-Pedic Inc.
Blanchard & Co. Coins
Bose Wave
C. Crane Co.
Goldline Intl. Inc.
Total Top- 10 Radio DR Campaigns:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Category
Household, furniture and appliances
Multiple category ad
Multiple category ad
Drug and toiletry
Drug and toiletry
Household, furniture and appliances
General
Audio supplies and equipment
Audio supplies and equipment
General
Total
Dollars (000)
$1,979.7
$1,123.0
$1,103.2
$372.3
$345.8
$327.0
$283.5
$260.8
$231.8
$221.9
$6,249.0
Kantar Media, formerly TNS Media Intelligence, is the leading provider of strategic media and marketing information. Utilizing highly innovative tracking technologies, the company collects expenditure, occurrence and creative intelligence on millions of brands across 20 media. These
figures are based on Kantar Media multimedia ad expenditure database across the following measured
media: Local Radio, National Spot Radio and Network Radio. Figures do not contain public service announcement
(PSA) data. For information about Kantar Media, call (212) 991-6000 or visit www.kantarmediana.com.
Complete List of 3Q 2009
Network DR Radio
Campaigns
CATEGORY
BRAND
Total Dollars
(000)
Apparel
Empire Diamond Jewelry
$53.3
Audio supplies and equipment
Bose Wave
C. Crane Co.
Bose Quietcomfort 2
Bose Acoustic Wave
$260.8
$231.8
$189.7
$38.4
Business
Midas Resources
Gerber Life Grow-Up Plan Insurance
$13.5
$0.2
Computers, software and home office
Rosetta Stone Various Software
Strategic Media
$68.4
$5.6
Crafts, hobbies, sporting goods and toys
REI Sporting Goods
P90X
$52.3
$12.0
Drug and toiletry
Evercleanse
Hydroxatone
Nutrisant
Smoke Assassin
Zencore Tabs
Night Skin
Proactiv Solution
Sunset Health
Focus Factor
Lite Cleanse
BeneCleanse
New Vitality
$85.8
$40.3
$38.0
$32.5
$28.7
$24.4
$17.9
$8.5
$7.2
$5.8
$1.4
$0.8
General
Blanchard & Co. Coins
Goldline International Inc.
Rosland Capital
Us Factor
$283.5
$221.9
$110.0
$45.9
Household, furniture and appliances
Select Comfort
Tempur-Pedic Inc.
CPAP Pro
$704.2
$327.0
$2.5
Publishers and book clubs
Lucky Magazine
$22.1
Video supplies and equipment
Your Baby Can Read Various Videos
$18.3
