HEAD OF HOUSEHOLD
The annual International Home + Housewares show isn’t the
only reason for DR marketers to focus on the space.
BY PAT CAULEY
The International Home + Housewares Show reminds the direct re- sponse industry every
year that there’s a lot more to
March besides the madness of college basketball and leprechauns.
While some product segments
have lagged in the sagging economy, housewares have remained
remarkably strong. In its annual
categorical review, Response took
some time to find out what’s hot,
why and how you can strategically
get in on the action. CONTINUED >
