Taco Bell’s Tom Wagner
says the company’s Drive-Thru Diet campaign uses
various DR media to gain
loyal customers for the quick-service restaurant chain.
With DR
FrescoGetting
PharmaceuticalMarketers Turn toSocial Media
EXCLUSIVE!
9th Annual
European
Marketing
Guide
Page 36
2009 DR Radio Media
Billings Close Year Down
More Than 23 Percent
Response Expo
Redefines DR Events
— A Complete Show
Recap