an app that has scale among consum-
ers. Creating a standardized platform
for the industry enables true consumer
scale, which results in significantly
greater revenue for everyone that par-
ticipates.”
With marketers and products like
BJ Global, Kymaro, Grill Daddy, Sup-
ple, Rapid Lash and others as part of
the initial app launch, As Seen on
TV Inc. has brought together some of
the best-known marketers in the As
Seen on TV space to form the indus-
try’s top new sales platform. While As
Seen on TV Inc. is marketing the app
nationwide, the company expects that
the App logo will become a mainstay
of the call-to-action screen for every
direct response product — “Call now,
visit our Web site or click on the Of-
iPhone App
< CONTINUED
ficial App to buy.” Says
Feldman, “It will be
much easier to explain
to all my non-DRTV
friends and family what
I’ve been up to when
I can point at the TV
and say, ‘See! There it is!’”
Marketers are excited about the
possibilities provided by the app, espe-
cially given a recent study by Experian
that predicts more than one in eight
E-commerce sales this holiday season
will come via a mobile platform. “As
a fast-growing brand, we are always
looking for cutting-edge ways to in-
crease our visibility, as well as make it
easier for our customers to learn about
and purchase our product,” says Rapid
Lash’s Scot Tatelman. “It’s clear that
consumers these days want things a bit
easier for them. By taking out the trip
to the store, or even hopping online,
The owner of
the new iPhone
app believes
that the app’s
“badge” will
become a
regular part of
call-to-action
supers.
and making our product available on
their mobile phones enables us to be
that much more accessible.”
Peter Apatow, CEO and founder
of Supple LLC, adds, “A mobile sales
app will be a tremendous guerrilla
marketing tool. It is perhaps the most
effective way for people to share their
positive experiences with products,
and in turn, potentially benefit from
the referral. Customer satisfaction is
one of our highest priorities. Providing
exceptional customer service requires
communicating with consumers using
their preferred technologies in the new
mobile generation.”
SF Video Expands Green Options to Meet
Customer Demand
By Thomas Haire ( thaire@questex.com)
SAN FRANCISCO — SF Video, a global source for DVD and CD duplication, replication and copying, is seeing increased demand for its environmentally conscious
green products, including the EcoDisc, a product that uses 50-percent less poly-carbonate, yet is strong, flexible and durable. The EcoDisc offers all of the same
advantages and functionalities
of traditional optical discs and is
available in the DVD format. Since
the EcoDisc is free of toxic bonder,
it is also easily recyclable.
In addition to the EcoDisc,
SF Video is offering a number of
options for disc packaging that
adhere to rigid green standards,
including: the use of recycled paper
stocks consisting of 50-percent to
100-percent recycled materials;
FSC-certified paper stock is used when non-recycled paper is not; varnish, whether
matte, gloss or satin, that is water-based and biodegradable; and 100-percent biodegradable disc trays that are vegetable-based and a green alternative to plastics.
Steven Feinberg, SF Video’s president remarks, “Progressive marketers are
embracing green solutions as part of their best practices because we all want to preserve the planet for future generations. We’re not just marketers — we’re parents
and grandparents too.”
