Summer Bash Draws Another Packed
House of DR Networkers
By Thomas Haire ( thaire@questex.com)
Response, OrderMotion
Team Up to Create
MediaMotion
IRVINE, Calif. — The
Direct Response
Marketing Alliance
(DRMA), Response
Magazine and BJ Global
Direct teamed to host
more than 150 industry
professionals at the first-ever DRMA Summer
Bash on July 29 at Shady
Canyon Country Club.
“It was a thrill to team
up with BJ and Shady
Canyon Country Club to
host our inaugural Sum-
mer Bash,” says John Yarrington, co-founder of the DRMA. “The beautiful grounds
of Shady Canyon and the fantastic quality of Fazeli Cellars wines set just the right
mood for a laid-back summer evening of networking and fun.”
Event sponsors included Mercury Media, Venable and Third House Productions.
It was just the latest packed-house networking event on the DRMA calendar. The
next event is this month — the DRMA Marketer of the Year networking event, set
for Sept. 22 at HAZE at Las Vegas’ CityCenter.
Revenue Frontier’s Andy Spivak chats with Newport Pro’s
Dean Hamilton and Murray Brannen during the DRMA
Summer Bash.
IN MEMORIAM
David Singer, Founder of Diamond Media
By Thomas Haire ( thaire@questex.com)
MILFORD, Conn. — David Singer, a DRTV media industry veteran of more than 20 years
and owner of Scottsdale, Ariz.-based Diamond Media & Marketing since its founding in
1992, died of a heart attack on July 31. He was 49.
As a leader of one of the longest-running DRTV media agencies, Singer was known for
his keen business sense, great sense of humor and a particularly great ear for imitating voices. He was also very involved in his local community. After living in Phoenix for
more than 30 years, he had recently moved to Connecticut, where he became a mentor
for the Children’s Community Programs of Connecticut in New Haven. He was also deeply
involved with the Simchat Yisrael Messianic Jewish Congregation in West Haven, Conn.
Singer is survived by his wife, Cora Chateauneuf Singer, sons Aaron and André, daughter Rebecca, brother Brian, father Jerry and his father’s wife, Rita.
In lieu of flowers, the family asks for charitable contributions be made in Singer’s
name to: Children’s Community Programs of Connecticut, 446A Blake St., Suite 100, New
Haven, CT 06515; Simchat Yisrael Messianic Jewish Congregation, 870 First Ave., West
Haven, CT 06516; or your local American Heart Association.
SANTA ANA, Calif. and BOSTON
— Award-winning technology company
OrderMotion and the only independent
DR industry trade publication, Response
Magazine, have combined research
forces to create MediaMotion, an easy-to-use joint media research tool for the
DRTV industry.
The product created by the joint
project helps users explore both long-form and short-form DRTV media spending from various angles beginning in
2006 through the most current reported
statistics in Response.
“We’re delighted to use our direct
response campaign management tech-
nology to create this dynamic, new ana-
lytical tool to foster insight and growth
in our industry,” says Marty Fahey, CEO
of OrderMotion. “The fact that Response
Magazine embraced the opportunity
to partner with OrderMotion on this
endeavor speaks volumes about their
commitment to innovation.”
The data for the project was derived
from Response’s quarterly media
summaries for the periods referenced.
Long-form data is collected and
analyzed by the staff of Response, while
short-form data is provided by Kantar
Media to Response for analysis.
“We’re thrilled to combine our re-
search results with OrderMotion’s track-
ing technology to give our readers a new
way to look at and compare DRTV media
spending results,” says Thomas Haire,
editor-in-chief of Response. “The ability
for users of MediaMotion to break down
media billings information in so many
different ways will only benefit DR mar-
keters in the coming months and years.”
Visit MediaMotion today at:
http://responsemagazine.ordermotion.
com/mediabillings/
