Response Magazine - September 2010

Research The Top DRTV National Cable Rankings

TOP 5 VERTICAL MARKETS
NATIONAL CABLE INFOMERCIAL RANKINGS
TOP 5 VERTICAL MARKETS
NATIONAL CABLE SPOT RANKINGS

RANK PRODUCT NAME MARKETING COMPAN Y PRICE OFFERED AIRS HEALTH & FITNESS

1 Six Week Body Provida Life Sciences $199.95 or 4 payments of 295

Makeover $39.99 plus $16.99 S&H

2 P90X Beachbody 3 payments of $33 plus S&H 257 3 Total Gym American Telecast 12 payments of $49.95 plus $50 S&H 204 4 Insanity Beachbody 3 payments of $39.95 plus $24.95 S&H 123 5 Ab Circle Direct Entertainment 30-day trial for $14.95 plus S&H 105

Media Group

RANK PRODUCT NAME

HEALTH & FITNESS 1 NutriSystem Advanced

2 eDiets

3 Shake Weight

4 Alteril

5 Belly Burner

MARKETING COMPAN Y
PRICE OFFERED
S&H

NutriSystem Inc.
eDiets.com Inc.
Fitness IQ
Biotab Nutraceuticals
2 Elevens LLC

$299.95

$0.00

$19.95

$0.00

$7.95

$0.00

$7.95

$0.00

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

BEAUTY

1MaxClarity StiefelLabs $19.95 282

2 no!no! Radiancy 3 payments of $89.95 plus $14.95 S&H 161

3 bareMinerals Bare Escentuals 2 payments of $29.99 plus $15.98 S&H 125

4 PerfectSkin Perfect Science Labs $29.95 109

5 Wen Guthy-Renker Corp. $29.95 plus $5.95 S&H 108

ENTERTAINMENT

1 Rock Ballads Time-Life Music 5 payments of $29.99 plus S&H 44

2 Pop Memories Time-Life Music 5 payments of $29.99 plus S&H 34

3 Dean Martin Variety Guthy-Renker Corp. $9.95 plus $3.95 S&H 26

4 Pure R&B Time-Life Music 5 payments of $29.99 plus $16.99 S&H 22

5 Flower Power Time-Life Music 5 payments of $29.99 plus S&H 20

HOUSEHOLD

1 Shark Vac then Euro-Pro 223

Steam

2 Shark Steam Pocket Euro-Pro 208

Euro-Pro

BEAUTY
Hydroxatone
Proactiv Solution
Hydrolyze
InStyler
Finishing Touch Lumina
Allergan Inc.
Guthy-Renker Corp.
Hydrolyze
Tre Milano LLC
IdeaVillage Products Corp.

$0.00

$19.95

$0.00

$14.99

$0.00

4 payments of $39.95
plus $29.95 S&H
4 payments of $29.99
plus $21.95 S&H
4 payments of $49.95 185
plus $29.95 S&H
3 payments of $33 plus $19.95 S&H 173
3 payments of $33 166

ENTERTAINMENT

Pillow Pets Pillow Pets $19.95 California Psychics Outlook Amusements Inc. $0.00 Fushigi Ball IdeaVillage Products Corp. $19.99 Nazis: Warning From History Time-Life Inc. $39.99 The Edge Razor & Tie Direct LLC $29.99

$6.95

$0.00

$6.99

$0.00

3 Shark Navigator

4 Ninja Professional Euro-Pro 5 Shark Portable Euro-Pro

Steam Pocket

BUSINESS OPPORTUNITY
1 Advertising Profits Visionary
Strategies LLC
2 Nopalea TriVita
3 Cash Flow Business America’s Note
Network
Debt Cures
Quick Serve
Network Direct

HOUSEHOLD/KITCHEN Wonder Hanger Hampton Direct Ionic Bulb Zevotek Inc. Solar Animal Repeller Emson Corp. Spill Daddy IdeaNation ShamWow ShamWow

$9.99

$19.99

$29.95

$19.99

$19.95

$7.95

$0.00

$7.95

$8.95

$7.95

$19.95 plus $9.95 S&H

4 Debt Cures II 5 Debt Cures

$35 plus $10 S&H 3 payments of $29.95 plus $9.95 S&H $29.95 plus $11.95 S&H $29.95 plus $11.95 S&H

1 2 3 4 5

292

154 114

17

3

PERSONAL
Schick Hydro
Hoveround
Total Pillow
Wonder File
BareLifts
Schick
Hoveround Corp.
Hampton Direct
Merchant Media
TELEBrands

$0.00 $0.00 $19.99 $19.99

$10

$0.00

$7.95

$6.99

Copyright 2010, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Rankings for July 2010. Based solely on frequency of programs aired on national cable networks monitored. IMS is a research and publishing company that tracks both long- and short-form DRTV on national cable and satellite. Its database and video library services companies involved in all aspects of the DR industry. IMS provides weekly and monthly reports of DRTV rankings, verification, evaluations, research, consulting, film and video production, post-production and broadcast duplication.

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