sumers have enjoyed the benefits of membership over the years, and the company’s
franchised locations have seen much
success as well. The club locations offer
products in nearly every “home” category
— furnishings, home improvement, flooring, entertainment and outdoor products,
accessories and much more.
When the company was purchased
by Miami-based equity firm Trivest Part-
ners LLC, Jamie Elias, a Trivest partner,
commented, “Trivest was particularly at-
tracted to DirectBuy due to the fact that
all stakeholders — members, vendors and
franchisees — realize considerable value.
Members realize meaningful savings
compared to retail, vendors gain access to
highly profitable alternative distribution
Behold, the Venable
team at work.
“This team is one of the largest in the country and excels
across the board in advertising litigation, transactional and
regulatory matters. The team is particularly prominent in
electronic retailing and direct marketing matters.”
Jeff Knowles | 202.344.4860 | jdknowles@Venable.com
Roger Colaizzi | 202.344.8051 | racolaizzi@Venable.com
Ed Glynn | 202.344.4805 | efglynn@Venable.com
Gary Hailey | 202.344.4997 | gdhailey@Venable.com
Joe Shull | 202.344.4821 | jashull@Venable.com
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channels and franchisees benefit from a
compelling return on their investment.”
Another beneficiary — and key part
— of DirectBuy’s success is Lee, who
editing at the
his first day
Consumer incentives have been the focal
point of DirectBuy’s DRTV campaigns, the
latest of which includes a contest to win a
$50,000 home makeover.
back to school, earning an M.B.A. from
the University of Phoenix, and moved to
the marketing department in 2005.
His shift was timely, as the company
was looking to expand its marketing
methods to a recent problem. “Prior to
2003, when we launched the first local infomercial, everything in lead-generation
marketing was outbound telemarketing,”
Lee says. “The national Do-Not-Call laws
made it tougher to reach the consumer.
The company began using DR to try to