15th Annual State of the
BY THOMAS HAIRE
Members of the magazine’s Editorial Advisory Board speak out on the
current state of the direct response marketing industry.
Continued economic troubles. The expansion of regulation, especially for testimonials and endorsements. And new media rising to the forefront. As 2010 heads into its final quarter, these are among the many issues fac- ing the direct response marketing business.
For the past 14 years, Response has asked members of its Editorial Advisory
Board to analyze current trends and make predictions about the future of the direct response space. Once again in 2010, their thoughts represent a cross section
of the industry: from DRTV legends to technology experts; from the international
perspective to that of the cable networks. According to these leaders, this is the
state of our industry. CONTINUED >