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PAGE 26

Research and
Analysis

20 Jordan Whitney’s Program Rankings

22 The IMS Categorical Cable Rankings

24 SciMark Report

26 1Q 2010 DR Radio Media Billings Continue Waning Trend

Analysis by Jackie Jones

Columns
6 Editor’s Note

Planning Ahead? The 3 Places You Need to Be — Now and Tomorrow

77 Net Gains

Using a Hispanic Market Strategy to Increase U.S. Web Sales

By Denira Borrero

78 Legal Review

FTC Doubles Down on Substantiation

By Gary D. Hailey and Jeffrey D.

Knowles

80 Guest Opinion

Networks Shouldn’t Be the FTC’s Version of ‘UL’

By Kevin J. Lyons

Departments
74 Media Zone

WebM: A Game Changer for Online Video

By Timothy R. Hawthorne

76 Support Services

Research Proves Memorable Toll-Free Numbers Perform Better

By Scott Richards

81 Classified Directory
82 But Wait, There’s
More!

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