Response Magazine - October 2010

Know
with DR media buying software from Core

Now you can manage your direct response media campaigns and know your results the next day – with CoreDirect, the industry’s most widely used DR buy management system. Manage short form and long form television and radio along with newspaper, magazine and outdoor. CoreDirect fully integrates with audience ratings, responses, competitive and verification data.

CoreDirect gives you what you need to make media decisions that get results:

Automatic overnight verification and post log processing
Hands-free response processing – electronic matching of call center and web responses
Leverages Microsoft SQL Server database for historical rate and response snapshots
Electronic ordering and electronic invoice integration
Easy migration to CoreDirect from your legacy system
Directly integrated with third party tools
like Google TV Ads
Why guess when you can know now? That’s the power of CoreDirect.