Response Magazine - October 2010

is as Good as Gold. Media Management, Superior

Plus, with a wide variety of shows and
media running, it’s not difficult to move
shows in and out of time slots with very
little notice, keeping performance at the
highest levels possible—and we have
access to times and day parts that
aren’t typically available to most
agencies.

In Analytics, We Wrote the Book Another quality that sets MERCURYMEDIA apart is our use of a sophisticated range of analytical methodologies, including breakthrough capabilities with our suite of

Helping Drive Your Success
You may know us for our expertise
in the Long Form marketplace,
but MERCURYMEDIA also is highly
successful in Short Form media and
management. The digital arena is
another rapidly expanding market where
we can help maximize your Direct Response
efforts across a wide range of response-
driven interactive platforms. Also, exciting
new MERCURYMULTICULTURAL can help boost
sales in fast-growing Hispanic markets, and
manage your Spanish-language campaign
from creative through profitability.

MERCURY MEDIA has been the gold standard in direct response media planning, buying and marketing management for more than 20 years. As one of the largest privately owned, full service direct response media gencies in the nation, we’ve helped a virtual Who’s Who of direct marketers launch undreds of highly successful campaigns with our industry insight, advanced analytical tools and personal service.

optimizing tools. From customer profiling to ROI optimization, pricing to market influences and more—our proprietary analytics give us the insight to help maximize your success.

MERCURY also offers clients the unique Internet Media Reporting (iMR) system. Providing online access to real-time results updated every two hours during business days, as well as media schedules; reports are downloadable 24/7.

After decades of consistent effective media placement and purchasing well over a billion dollars worth of media, MERCURY has strong media relationships that enable us to negotiate large contracts at lower rates— a cost savings that we pass on to our clients.

No matter what you run or where, MERCURY offers hard-working, hands-on support that’s key to success, whether you want media planning and purchasing alone, or start-to-finish campaign management from the creative phase through the life of your product.

For Direct Response media support with the greatest insight and value, or personalized attention for all phases of your campaign… don’t miss out on your golden opportunity to partner with the best.