Response Magazine - October 2010

That success
comes from under-
standing how each
product works with-
in a branded line.
“The Kymaro New
Body Shaper was a
perfect fit,” Fazeli
says. “It enabled us
to develop more innovative products.
With every success, there are new adjust-
ments in the day-to-day running of the
business, but we have managed to grow
our business even further despite the cur-
rent economic downturn.”
Fazeli credits this to the products’ price
points. “Our Kymaro brand offers a line

BJ Global Direct’s Romy Alahmari, Leyla Hodge of Optimus Media Launch, and BJ Global’s BJ Fazeli, Brandi Swenson and Alexa Allen enjoy the festivities at the Marketer of the Year event in Las Vegas.

in late 2007, and Curve Control Jeans, which hit the market a year later. Fazeli’s team shares a strong work ethic and great camaraderie, while customer satisfaction is the company’s top priority.

“It is an honor to be recognized and
nominated for such a prestigious award,”
Fazeli says. “Being a finalist for Marketer
of the Year is rewarding for me person-
ally, as well as for my team. We have an
amazing team here and everyone works
together to grow our business and take it
to the next level of success.”
With a goal of maximizing market
share in all aspects of the DR industry
— including TV, catalog, Internet and
retail — Fazeli believes his company “goes
against the grain” when it comes to direct
response marketing. “We are in the busi-
ness of building a brand with our health,
beauty and spa line Kymaro, and we have
all of our products available on our one-
stop-shop online mall at www.UbuyEZ.
com,” he says. “We have now built an
array of products under the Kymaro brand
name that can be offered for sale via TV,
catalogs, Internet, retail — and now even
through your smartphone with the ‘As
Seen on TV — Official App.’”
The past year was a great one for BJ
Global. “Not only have we continued to
remain in the top 10 of the IMS charts,
but we also have noticed celebrities are
using our products and mentioning the
brand name Kymaro,” Fazeli contends.
“We are truly becoming a household
brand name in the U.S., and we are hop-
ing to expand this trend to Europe and
beyond.”

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