Response Magazine - November 2010

Make Money in
Customer Service

Cover and cover story photography by Mike Nowak

Monetize Your Shipments

Features

COVER STORY

18Lead the Charge A.G. Spanos and Ken Derrett have made good use of DR marketing as part of the mix that has supercharged San Diego’s NFL brand. By Thomas Haire

TRAVEL MARKET

26DR Marketing Takes Flight For travel marketers utilizing direct response, the adventure comes from opportunities in the digital sector. By Jackie Jones

CampaignMAX
Maximizing Revenue After
the Initial Sale
Introducing:

News 8 MARKETER OF THE YEAR SPOTLIGHT ristar’s ‘Talkmercials’ Build on Campaign’s Decades of Success

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