The Only Independent Source for Direct Response Marketers
Response (ISSN 1523-7656) is published monthly ( 12 issues)
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6 Editor’s Note
Social Media Growth Outstrips Measurability ... But for How Long?
36 Retail Outlet
Leveraging Your Media with Retail Buyers: Money Talks
By Anthony Raissen
38 Legal Review
FTC’s Proposed Green Guides Poised to Compost Common Green
By Gary D. Hailey and Jeffrey D. Knowles
10 Jordan Whitney’s Program
11 The IMS Categorical Cable
12 SciMark Report
14 2Q 2010 Short-Form Media
Billings Slip 4.7 Percent
Analysis by Jackie Jones
34 Media Zone
DRTV Agencies Are More Relevant Than Ever
By Timothy R. Hawthorne
35 Net Gains
They Myths and Realities of CPC vs. CPA in Affiliate Marketing
By Greg Bayer
39 Classified Directory
40 But Wait, There’s More!
Response … On the Road
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