Allstar Products Group Debuts Snuggie Seasonal Television Spots
By Jackie Jones ( jackiejones@questex.com)
HAWTHORNE, N. Y. — Allstar Products
Group, winner of the 2009 Direct
Response Marketing Alliance (DRMA)
Marketer of the Year Award, has debuted
its latest holiday-themed television spots
for the Snuggie brand.
The commercials feature different
spins on holiday classics such as “We
Wish You a Merry Christmas” and
“Jingle Bells,” and are airing during a
six-week period across cable and syndicated programming, as well as on www.
snuggiefanclub.com and on the official
Snuggie You Tube channel, according to
Anne Flynn, vice president of marketing
at Allstar.
“In addition to warmth and comfort,
our fans look to Snuggie for fun and
entertainment, and that’s what this new
product line provides and ad campaign
communicates,” Flynn tells Response.
“We’ve also introduced more than 10
new styles such as Monkey Fun, Peace
& Love, Skull & Crossbones and even
licensed ‘SpongeBob SquarePants’ and
‘Dora the Explorer’ blankets for kids.
There is truly a Snuggie for anyone on
your holiday list.”
The television campaign consists of
30-, 15- and 10-second spots running on
television, Web sites and social media
channels such as Facebook, You Tube and
Twitter. Thousands online have parodied
Snuggie ads in the past, and Allstar ex-
pects similar success this holiday season.
Mobile Advertising Sales Projected to Hit
$24.1 Billion by 2015
By Jackie Jones ( jackiejones@questex.com)
LONdON — Sales from mobile advertising could rise tenfold to hit $24.1 billion by
2015, according to a report by Informa Telecoms & Media.
“The launch of Apple’s iAd advertising platform is forcing rivals to speed
up their own mobile advertising strategies,” Shailendra Pandey, senior analyst
at Informa Telecoms & Media and author of the recent research, said in a press
release. “Google has responded by acquiring AdMob and has announced it is on
track to generate $1 billion in (U.S.) revenues from mobile in 2010, a significant
portion of which will be mobile advertising revenues. Google has also reported a
500-percent growth in mobile search queries between 2008 and 2010.”
Much of the industry’s growth will be coming from China and India, with the
Asia Pacific developing region accounting for the largest share by 2015 at 30. 9
percent, Informa said. North America will account for 18 percent of the market
in 2015, Latin America will claim 6. 4 percent and Western Europe will account
for 8. 6 percent, according to the report.
“The mobile advertising industry has now moved beyond the trial and experimental phase and many advertisers and brands are now spending significant sums
on running mobile campaigns each month,” Pandey said.
