The Only Independent Source for
Direct Response Marketers
Response (ISSN 1523-7656) is published monthly ( 12 issues)
by Questex Media Group LLC 306 West Michigan St, Ste 200,
Duluth, MN 55802. Corporate Office: 275 Grove St., Ste. 2-130,
Newton, Ma 02466. Sales and editorial offices: 201 Sandpointe
ave., Ste. 500, Santa ana, Ca 92707-8716. Telephone: 714-
338-6700. Fax: 714-338-6710. accounting, production and
circulation offices: 306 West Michigan St., Ste. 200, Duluth,
annual subscriptions ( 12 issues) are $49.50 in the united
States and Possessions, $66 in Canada and Mexico and
$126.50 in all other countries. For air-expedited service, include
an additional $75 per order annually. Single copies (prepaid only)
are $5 in the united States, $7 in Canada and Mexico and $15
for all other countries. add $6.50 per order plus $2 per additional
copy for u. S. postage and handling. If shipping outside the u.S.,
include an additional $15 per order plus $3 per additional copy.
Response does not verify any claims or other information
appearing in any of the advertisements contained in the publication, and cannot take any responsibility for any losses or other
damages incurred by readers in reliance on such content.
Response welcomes unsolicited articles, manuscripts,
photographs, illustrations and other materials but cannot be held
responsible for their safekeeping or return.
Questex Media Group LLC provides certain customer contact
data (such as customers’ names, addresses, phone numbers and
e-mail addresses) to third parties who wish to promote relevant
products, services and other opportunities which may be of interest to you. If you do not want Questex Media Group LLC to make
your contact information available to third parties for marketing
purposes, simply call toll-free 866-344-1315 between the hours
of 8. 30 am and 5 pm CT and a customer service representative will assist you in removing your name from Questex’s lists.
Outside the u. S., please phone 847-763-9594.
Periodicals postage paid at Duluth, MN 55806 and additional
mailing offices. © 2011 Questex Media Group LLC all rights
reserved. No part of this publication may be reproduced or
transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage or
retrieval system, without permission in writing from the publisher,
Questex Media Group LLC authorization to photocopy items for
internal or personal use, or the internal or personal use of specific
clients, is granted by Questex Media Group LLC for libraries and
other users registered with the Copyright Clearance Center, 222
rose wood Dr. Danvers, Ma 01923. Telephone: 978-750-8400.
For uses beyond those listed above, please direct your request to
the Permissions Dept. e-mail: questexpermissions@theygsgroup.
com; Telephone: 800-494-9051, ext. 100.
Canadian GST number: 840033278r T0001, Publications
Mail agreement Number 40017597. Printed in u.S.a.
Send address changes to: response,
P.O. box 1270, Skokie, IL 60076-8270
Investment Community Leads the
Latest Upsurge in Social Media
Four Legal Issues Stare Down
Social Marketing Planners
Survey Says … Mobile’s Time
Till Death … Do Your Part
The Big Hurdle: Measuring Online
In Memoriam: Jack LaLanne, 1914-2011