By Jackie Jones ( email@example.com)
CHICAGO – The daily deal Web site Groupon,
a shopping site that offers discounts on local
goods, services and cultural events in more than
300 markets around the world, has tapped Direct
Response Marketing Alliance (DRMA) member
Euro RSCG’s Chicago office to handle its customer
relationship marketing efforts.
Euro RSCG Chicago — in conjunction with
Euro RSCG Discovery, the data analytics, CRM and
behavioral marketing agency within the Euro RSCG
network — will provide Groupon with strategic
counsel surrounding existing CRM and marketing
optimization, and support the expanding social
commerce company with mining customer insights
and executing data-driving digital programs.
“As the leader in social commerce, Groupon has
expanded rapidly with 35 million subscribers in 31
countries,” says Joy Schwartz, president of Euro
RSCG Chicago. “We are thrilled to bring our strategic
insights and capabilities to their business.”
Euro RSCG Chicago
Provides Groupon Marketing
PORTLAND, Ore. – Direct Response Marketing
Alliance (DRMA) member R2C Group, a DR
agency headquartered in Portland, Ore., rounded out 2010 with two successful DRTV
campaigns for Ninja Kitchen System 1100 and the 3M Lens Renewal Kit.
The two campaigns tap into the power of direct response television through both
short- and long-form formats, as well as drive consumers to other various platforms
including online and retail.
“Direct response is a completely new approach for us, yet we believe it is a
R2C Group Wraps
perfect tool to help create consumer awareness about the safety benefits of restoring
vehicle lenses,” says Automotive Aftermarket Division Marketing Manager Travis
Lamb of the 3M Lens Renewal Kit DRTV spot. “Now that we have an easy, effective
and affordable solution, we want all vehicle owners to consider this product in
maintaining their investments.”
The 3M Lens Renewal Kit features short-form spots that direct customers to Web
sites and retailers where the product is sold. For the Ninja Kitchen System campaign,
R2C Group launched long-form and 120- and 60-second messages, which were
received well by consumers, says Mark Rosen, CEO of Euro-Pro LLC, the marketer
behind the housewares product.
Up 2010 with Two
REVShare, TV advertising network and Direct Response
Marketing Alliance (DRMA) member, has reorganized
its Affiliate Relations team to increase efficiency and
better position the company for strategic growth in the
domestic, Hispanic and Canadian TV markets.
Chelle Lewis, previously vice president of network,
becomes vice president of global affiliate sales and
will head the division. Matt Schulde becomes vice
president of national accounts, and Shaia Ash has been
promoted to director of network operations.
“This new team sales strategy will provide greater coverage for our affiliate
clients and enhance the excellent customer service that REVShare is committed to
providing,” Lewis says.
its Leadership Team
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