Jack LaLanne, 1914-2011
Fitness guru and DRTV icon Jack LaLanne died Jan. 23 at his home in Morro Bay, Calif., of respiratory
failure due to pneumonia. He was 96
years old. Known as the “godfather of
fitness,” LaLanne gained fame within the
DR industry for his superbly successful
Jack LaLanne’s Power Juicer, launched an
TV exercise program in the 1950s that he
hosted for 34 years, designed multiple
exercise machines and authored numerous
LaLanne’s foray into the world of direct
response came as the spokesman for his
eponymous Power Juicer, which saw years
of success. “I’m never selling anything,
I always look at is as trying to help
people,” LaLanne said of his DR endeavors
(Response Magazine, June 2003). “I’ve
been juicing since I was 15 years old. It
changed my life and this product can help
others change their lives.”
LaLanne is survived by his wife,
Elaine; Elaine’s son, Dan Doyle; LaLanne’s
daughter by his first marriage, Yvonne;
and the couple’s son, Jon.
Haire calls the interview for the
magazine’s June 2003 cover feature
on Jack LaLanne “one of the most
engaging, inspiring and downright
funny” interviews he’s ever done.
he Jack LaLanne Power
uicer is one of the most
uccessful DRTV products
the past decade.
LaLanne shared the
same zest for juicing,
marketing and life.
Here, they demo the
Power Juicer during
an industry event in
Las Vegas in 2002.
Then-California Gov. Arnold
Schwarzenegger joined the
DR industry to salute Jack
LaLanne on his 95th birthday
in 2009, during a charity gala
event in Beverly Hills, Calif.