Recover Revenue
TableofContents
Vol. 19, No. 5 ■ February 2011
Features
Make Money in
Customer Service
Cover story
24Creating Nutrisystem’s Healthy DR Diet
CMO Chris Terrill says the weight-loss leader’s
brand is built on a mix of DRTV, online and social
marketing.
By Thomas Haire
HealtHCare Market
32Just What (the) DR Ordered: A Healthy Approach to Boomers
As the first batch of baby boomers turns 65
this year, DR proves more useful than ever in
reaching a well-educated, health-conscious and
tech-savvy generation.
By Jackie Jones
Page 24
Cover and cover story photography by
Jim Graham
Monetize Your Shipments
soCial spotligHt
40Socialized Marketing Direct response marketers are discovering
social media’s perfect pitch potential.
By Krissi Bynum-Degen
Page 32
DRMA Section
48
DrMa spotligHt: Dial 800
50
CampaignMAX
Maximizing Revenue After
the Initial Sale
Introducing:
Marketer of tHe year spotligHt
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Learn more at:
www.shiprightsolutions.com
and see why we are more than
just a fulfillment provider.
Ship-Right Solutions, LLC
South Portland, ME 04106
1-866-393-7447 Ext. 208
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