Barrocas has overseen a string of DRTV hits that have
gone on to sensational brick-and-mortar retail success.
Euro-Pro’s Shark line of sweepers and steam cleaners is
based on the company’s focus on easy-to-use, innovative
solutions for quick cleaning.
Mark Barrocas and Mark Rosenzweig
team up to take the marketer of
the Shark and other housewares
successes to new heights.
issue, Rosenzweig said, “During the past 12-18 months,
Euro-Pro has shifted all development to product offerings
that are truly innovative. We have systematically
diversified away from lower-end, me-too products and
focused all our resources against breakthrough, highly