With its real-time analytics and
multichannel commerce software, Thill
Logistics goes beyond the duties of a
fulfillment house for the DR industry.
By Jackie Jones
For Neenah, Wis.-based Thill Logistics Inc., running a successful fulfillment company goes beyond simply putting products in a corrugated box or mailer.
“Anyone can put a widget in a box, place a mailing label
on it and send it out,” says R. Todd Thill, president and
COO of Thill Logistics. “What makes us different is the
multichannel commerce software and real-time analytics
by which we run our business model and the power that the
systems provide our clients to run their business models.
Those systems are what truly make Thill unique.”
Thill Logistics, founded in 1959 by Todd’s grandfather,
CJ Thill, began as a regional parts/product manufacturer
and distributor. The company, now in its third generation
of family ownership, entered the DR industry about 16 years
ago — shortly after Todd’s father decided to distance himself from corporate America — when a customer running a
successful infomercial asked Thill to process and ship more
than 500 orders for a cooking grill in just one weekend.
“It was no coincidence that Todd’s father wanted to get
out of corporate America since the dynamic of our company
is very entrepreneurial and has a different approach,” says
Nicola De La Salle, Thill Logistics’ vice
president of strategic sales and market-
ing and executive vice president of
international. “The entrepreneurial
spirit is very important to us here at
Thill Logistics. We have invested time,
effort and spirit into giving ourselves
a unique approach within the indus-
unique set of tools to enable them to take great campaigns
to even greater results.”
Though Thill Logistics is first and foremost a fulfillment
house — “It’s what we’re known for and what we’re good at
and what opens doors for us,” Thill says — the company of-
fers a wide range of services that go beyond basic fulfillment
needs, including customer service and call center support,
Web support for clients looking to enter the E-commerce
world, real-time analytics and consultation services.
View the video interview online
at ResponseMagazine.com or in
Response’s March Digital Edition.