optimize campaigns to get the most out of them.”
“Despite the tough economy, media hasn’t gotten any cheaper,” De La
Salle adds. “Finding a way to create media efficiency outside of the tough
economy — finding those pennies — is definitely important.”
Thill’s real-time analytics capabilities are the best solution for DR mar-
keters looking to stand out in the industry, Thill and De La Salle believe.
“The whole idea is to allow customers access to their information, creat-
ing business intelligence that enables them to make smart business decisions
and allows them a competitive edge in their particular industry,” Thill says.
“A lot of people talk about numbers and statistics on the front end of most
D2C sales models. We take it a step further. We provide media data, call
center data and data through the fulfillment process, but also show clients
what occurred after the sales and fulfillment process is complete.”
Thill Logistics supports a variety of clients, from big-name brands, to
entrepreneurs, to small businesses operating out of the home.
“We’ve been in their shoes over the years and know what it’s like,”
Thill says. “Those experiences have helped us
develop these unique services and platforms
that can help businesses of all sizes, whether
large, medium or small. Those same platforms
are provided to individuals that are running
hundreds of millions of dollars of sales from
their kitchen table. It’s a testament to our
platforms that they’re able to do that.”
Thill says 2011 can be summed up in one
word: expansion. The fulfillment house plans
to announce significant enhancements to
its analytics capabilities in May at Response
Expo 2011, is launching a facility in Atlanta
in April, and is restructuring its zonal map to
eliminate the most-expensive shipping zones.
“That can equate into saving millions for
our clients, not to mention the benefits of getting products into consumers’ hands quickly
and at better cost, which contributes to better
customer retention,” De La Salle says.
Though Thill Logistics is a family business,
it goes beyond the last name — the company’s
management team is just as much a part of the
family and that mentality extends to the fulfiller’s relationship with its clients, Thill says.
“We treat one another as family, and we
take that philosophy to our customers,” Thill
says. “We refer to our customers as partners
more than customers, because our platforms
become such a big part of their business. If our
platforms can help them get stronger, bigger
and sell more, then it also helps us. It’s a win-win scenario.” ■
Thill Logistics offers a unique combination of
software platforms, state-of-the-art facilities
and professional expertise tailored to meet the
fulfillment needs of clients in the direct-to-consumer and business-to-business verticals.
Locations: World headquarters in Neenah,
Wis.; five facilities in Wisconsin, two in
California, one in Canada, one in London, one
in Wales, and a brand-new distribution center
opening in Atlanta in April 2011
Phone: (920) 967-8000
Thill Logistics is one of the largest fulfillment houses in the
Midwest, and also operates facilities in California, Canada,
Europe and (as of April 2011) Georgia.
Customer Service Direct
Customer Service Direct specializes in call center solutions
and utilizes cutting-edge technology to provide live operator
services, E-mail support, live chat and written correspondence.
Call Center Direct
Call Center Direct is an outbound telecommunications division
designed to increase client’s revenue, retrieve lost revenue and
enhance their customers’ experience.
Web by Thill
Web by Thill is a support division for customers looking for the
vehicles to enter the E-commerce world, specializing in the
integration of shopping cart technology.
Analytics by Thill
Anayltics by Thill provides data and real-time analytics to its
clients, from forecast to buy to incorporating media data with
sales data to provide statistics on its impact as well as the
influence of charge backs, returns and cancellations.
Thill Logistics provides customers with experts to help
analyze what the data provided to them really means and
how entrepreneurs and companies can use it to improve their
overall business model in the future.
[ The Six ‘BadgeS’ of Thill logiSTicS ]