Vol. 19, No. 6 ■ March 2011
24Euro-Pro Makes Its Mark Mark Barrocas and Mark Rosenzweig team up to take the
marketer of the Shark and other housewares successes to new heights.
By Thomas Haire
30Idle Hands Prove Innovative for Housewares Consumers who learned to be self-sufficient during the U.S.
economy’s downfall provide inspiration for the housewares industry and
the DR measures used to market new, multifunctional products.
By Jackie Jones
36A Winning Combination Whether they’re working in long-form or short-form, today’s
DRTV producers strive to balance the needs of their clients with end-user demands.
By Bridget McCrea
cover and cover story photography by
DrMa sPotligHt: tHill logistiCs
Marketer of tHe year sPotligHt