Research Jordan Whitney’s Program Rankings
Rank;Last;Month;Program
1;NR;Max;Clarity
2 NR Insanity
3 3 P90X
4 7 Zumba
5 2 Navigator
6;NR;Wen;Hair;Care
7;1;Nu-Wave;Oven
8;10;Total;Gym
9;NR;Power;Juicer
10 NR Sensa
Host
Brandi;Milloy
Shaun;T.
Tony;Horton
“Beto”;Perez
Mark;Rosenzweig
Alyssa;Milano
Joe;Fowler/Heidi;Bohay
Chuck;Norris/Christie;Brinkley
Jack;LaLanne
Michelle;Fernandez
Product
Acne;treatment
Exercise;program
Fitness;program
Fitness;program
Vacuum
Hair-care;products
Infrared;oven
Home;gym
Juicer
Weight-loss;business
opportunity
Price
$19.95
$119.85
$119.85
$59.85
$199.80
$29.95
$119.97
$49.95;(trial)
$89.97
Lead-generating
Producer/Distributor
Stiefel;Labs/GSK
Beachbody
Beachbody
Zumba;Fitnesss
Euro-Pro
Guthy-Renker;Corp.
Hearthware;Home
Total;Gym;Fitness;LLC
Tristar;Products
Sensa
Rank
1
2
3
4
5
6
7
8
9
10
Last;Month
5
7
4
NR
1
NR
3
8
NR
9
Program
Proactiv;Solution
Easy;Feet
Pajama;Jeans
Ab;Circle;Pro
Vibrating;Tri-Phoria
Robo;Stir
Cami;Secret
Total;Pillow
One;Second;Needle
bareMinerals
Product
Acne;treatment
Massage;sandals
Comfortable;jeans
Exerciser
Fingertip;massager
Battery-operated;stirring;device
Faux;camisole
Adjustable;pillow
Self-threading;needle
Mineral;makeup
Price
$19.95
$14.99
$39.95
$14.95;(trial)
$39.99
$10
$10
$19.99
$10
$29.99
Producer/Distributor
Guthy-Renker;Corp.
Zoom;Products
Hampton;Direct
Fitness;Brands/DEMG
Church;&;Dwight;Co.;Inc.
TELEBrands
Ontel;Products
Hampton;Direct
TELEBrands
Bare;Escentuals
Source:;The;Direct;Response;Monitoring;Report;“Greensheet”;published;by;Jordan;Whitney;Inc.;in;Tustin,;Calif.;These;are;the;top;10;infomercials;and;direct;response;spots
based;on;confidential;media;budgets;and;Jordan;Whitney’s;monitoring;of;national;cable;and;broadcast;markets;for;the;week ending Jan. 28, 2011.
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