Response Magazine

Marketing

The key to successful marketing is to know which of your marketing efforts returns the most profit. The only way to measure these result is through real-time data highlighting and measuring the key performance indicators.

WE SEGMENT THE DATA FOR YOU TO ANALYZE AND COMPARE BY:

• Source

• Affiliate/ sub affiliate

• 800 number

• Media buy

• Region

• Catalog, banner ads, E-mails, catalogs

• Date

• Top Customers

• Buyer Groups

• Product cost versus profit

• Season

• Brand

• Time frame

• Profit and Loss

Whether you need to differentiate between first-time and multiple-time buyers or identify offer combinations that influence buyer performance and frequency, our reports indicate which marketing efforts and costs contribute to buyer response and create an understanding of the costs to obtain, promote and retain your buyers.