Response Magazine

Merchandising -

Getting
Rid Lemons!

of the

In any multi-channel business, understanding which products make the most money and how they impact profitability is key!

We allow you to analyze the profitability of each sku when all costs have been taken into account to maximize the successors and move out the losers. Without in-depth analysis it may be difficult to establish if a best seller is an overall success.

We provide the information you need to minimize the expenses of loss leaders and evaluate how

different sales channels perform by merchandising category. Knowing the cost of the sku after all marketing, operational and other costs are taken into consideration will minimize your risk.

Using our reporting queries, you can assess the profitability by price range, gross and net contribution as well as establish a detailed price range profitability by product category, By understanding a campaign in process, you can determine the success mid-promotion and not have to suffer the costs after the fact.