Total Subscribers
(in millions)
88.0
Percent
Male/Female
45/55
Average
Age
50
Average
Income
$100,000
Long Form
Short
Form
Network Description
Yes
Broadcast network with 59 O&O broadcast stations; available on Dish, Direc TV, cable and telco.
99.8
26/74
50
$48,000
Yes
Yes
Lifetime Television is committed to offering the highest-quality entertainment and information
programming and advocating a wide range of issues affecting women and their families.
80.0
26/74
54
$43,000
Yes
Yes
2010 was Lifetime Movie Network’s most-watched year ever among adults 25-54, adults 18-49,
women 18-49, women 25-54, women 18+ and total viewers.
16.0
20/80
54
N/A
Yes
Yes
LRW is a digital sister network to Lifetime. It launched in 2001 and is available in 16 million
homes. LRW airs a variety of comedies, how-to, and movies that once aired on Lifetime.
46.0
48/52
38. 6
N/A
No
Yes
38.0
100/0
28
$35,000
Yes
Yes
95.0
47/53
60
$60,000
No
Yes
Reaching a diverse, brand loyal group of active and influential consumers, Logo is now a
Nielsen-measured network, in 46 million households — and in 60 million by 2012.
Mav TV features programming targeting men 18-54 with a differentiated schedule of sports,
gaming, comedy, pretty women, gadgets and more.
MSNBC is a 24-hour news network.
99.2
35/65
21. 7
$49,154
No
Yes
28.0
45/55
38
$72,000
No
Yes
25.0
50/50
35
$62,000
No
Yes
48.0
43/57
21
N/A
No
Yes
14.0
49/51
20
N/A
No
Yes
80.0
60/40
22
$50,000
No
Yes
MTV is cable’s premiere destination for people ages 12-24. We have a consistent lineup of origi-
nal programming, reality TV and music videos that attract the audience clients are looking for.
MTV Hits is MTV’S only “all hits” driven digital music video channel on-air 24-hours-a-day/7
days a week.
MTV Jams is a 24-hour digital music channel. The video channel features the best rap, R&B,
hip-hop and soul of today.
Tr3s is rooted in the fusion of Latin American and American culture, bringing lifestyle series,
music video playlists, original series and news that celebrate Latino culture.
MTVU is the largest and most comprehensive media network for college students, featuring
emerging music, including music videos, original series and news.
A vibrant mix of the things guys love, including music, sports, lifestyle, cars and non-stop action.
36. 6
57/43
25
$28,000
No
Yes
75.0
59/41
46
$53,500
Yes
Yes
102.0
40/60
32
$45,000
No
Yes
100.4
45/55
11
$48,000
No
Yes
mun2 (moon-dos) is the lifestyle cable network for today’s bicultural Latinos 18-34. mun2 is
culturally grounded and reflects the best of both worlds — mun2 is uniquely American.
The National Geographic Channel is the home for the best animals, nature, history, science,
engineering, people, places and exploration content on your television.
Nick@Nite is your home for family entertainment. With recent acquistions like “Friends” and “My
Wife & Kids,” it is bringing back oldies but goodies. Sit down and enjoy with the whole family.
Nickelodeon is the No. 1 network for kids 2-11 and kids 6-11.
58.0
67/33
11. 7
$53,000
No
Yes
35.0
N/A
44
$44,000
Yes
Yes
The fastest-growing kids network, with double digit growth across all key demos (kids and boys,
6-11 and 9-14).
80.0
25/75
40
$61,000
No
Yes
78.0
28/72
37
$43,000
Yes
Yes
OWN is a 24/7 cable network devoted to self-discovery, to connecting you to your best self and
to the world.
Oxygen is a female-skewed network that has original reality shows as well as comedy and drama
syndicated series.
34.0
60/40
38
$85,126
No
Yes
56.0
38/62
51
$72,000
No
Yes
N/A
N/A
Yes
Yes
No
Yes
Palladia features high-definition programs showcasing the best in live music from today’s big-
gest artists.
