The
Social
Experience
Though many marketers are still testing the social
media waters, it would be naïve not to recognize the
immediate impact sites like Facebook and Twitter
can have on sales.
Social media’s immense impact on our world is undeniable. In just the past few months we’ve been moved by Twitter helping the people
of Egypt ignite a revolution, and shocked,
entertained and then saddened by the very
public meltdown of Charlie Sheen via You-Tube videos and his #winning tweets.
We live in a world where anyone can make second-by-second updates to inform everyone in their life what
they’re thinking at any given moment. The power of this
unique voice can be harnessed in a variety of ways. And
for marketers, it’s almost naive not to recognize the immediate impact social media can have on brand, product
and sales.
According to Nielsen, 90 percent of consumers trust
their friends’ recommendations over advertising. For
savvy marketers, social media is the perfect vehicle to
increase sales, brand awareness and engagement, but the
social waters must be navigated carefully to be effective.
Testing the Waters
“Social is not about you; make it about your customer. We’re all about trying to get our clients to focus in
on how to tap into their customers that are acting social
and want to have an affinity with the brand,” says Blake
Hayward, vice president of products for San Francisco-
