By Jackie Jones ( firstname.lastname@example.org)
respond2, the creative team within r2C Group, was recognized for its work on
the infomercial for the “Tonight with Johnny Carson” set.
PORTLAND, Ore. – R2C Group, an independent direct response advertising
agency, took home three top honors from the Jordan Whitney Greensheet Awards
for its work throughout the past year.
The Jordan Whitney Greensheet Infomercial Awards – based on effectiveness
and on-air longevity – recognized Respond2, the creative team within R2C
Group, for three separate campaigns: “Best Infomercial Writing” for Rosetta
Stone TOTALe, “Best Entertainment Infomercial” for “Tonight with Johnny
Carson” and “Best Sports Infomercial” for Bushnell Tour V2 Rangefinder.
“The creative team works hard to build integrated advertising campaigns
that meet clients’ goals and maximize ROI,” says Sue Collins, vice president for
Respond2. “After almost 15 years in business, we’re proud to add these awards
to the ever-growing trophy case. We’ve enjoyed our work with Rosetta Stone,
Johnny Carson and Bushnell.”
Jordan Whitney Greensheet Awards
Honor Three R2C Group Campaigns
HOWELL, Mich. – Datapak Services
Corp., a Direct Response Marketing
Alliance (DRMA) member and single-source provider of marketing and
fulfillment solutions, has partnered with
Toronto-based Northland Fulfillment
to offer its clients an expanded service
offering with complete supply chain
The partnership provides clients with
a cost-effective way to fulfill direct-to-consumer orders in Canada, while still
retaining Datapak’s customer service
and order management services.
“The agreement will extend both organizations the opportunity to offer
additional services to a new client base,” says Robert Lahiff, vice president
and general counsel at Datapak Services. “Together, we deliver exceptional
value-add to our clients and extend the highest possible performance and
capabilities in the fulfillment industry.”
Datapak Services Partners with
Canadian Fulfillment Company
LARGO, Fla., and SAN
FRANCISCO – Valpak Direct
Marketing Systems/Cox Target
Media coupons are now
available on the junaio app,
allowing consumers to save
money with geo-targeted coupons via their smartphones.
The app gives mobile users real-time access to the available
coupons in his or her vicinity, and literally “pops up” on the
smartphone’s screen, encouraging brand-consumer interaction
whenever the customer wants it.
“Providing Valpak content on the junaio platform extends
the reach our advertisers achieve when they purchase Valpak
advertising,” says Nancy Cook, vice president of new media business
development for the Direct Response Marketing Alliance (DRMA)
member. “Our content distribution strategy is to be everywhere
consumers look for savings. Valpak content appears on many
different apps and platforms. That’s good for consumers and good for
Valpak Coupons Available on
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