Response Magazine

Sales Portal offers call centers and marketers a buffet of performance-based options to maximize their cross-marketing capabilities.

Ahighly qualified lead from a guaranteed interest- ed customer is every direct response marketer’s holy grail, and monetizing existing call traffic is the goal of any successful call center. With the launch of Sales Portal in 2009, co-founders Saurabh Khetrapal and Kevin Sandhu have provided the DR industry with a platform to find both.

Sales Portal, based in Mountain View, Calif., gives those in the direct response industry an unprecedented marketplace for buying and selling warm-transfer phone leads.

“Sales Portal is the first of its kind where call centers
and direct marketers can meet and discover the synergies,
relevancies and complementary nature of the products and
services that they sell to the demographics they serve, and
connect for the purposes of cross-marketing,” says Khetra-
pal, the company’s CEO. “There has never been an online,
open-option platform like Sales Portal. To have a platform
where call centers have a ‘buffet’ of of-
fers they can present at the end of
a call, and marketers have multiple
call centers from which they can
generate qualified warm transfers
— that has never happened until Sales
Portal came into the picture.”
Sales Portal was founded after both
Khetrapal and Sandhu spent years in
the direct response industry, experiencing firsthand the
challenges in generating qualified leads and the pain points
of traditional cross-selling and upselling campaigns. After
beta-testing in March 2010, Sales Portal went public in
September 2010, and has since had numerous customers
reap profits from its technology, Khetrapal says.