TableofContents
The Only Independent Source for
Direct Response Marketers
Response (ISSN 1523-7656) is published monthly ( 12 issues)
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Page 20
Columns
8;Editor’s;Note
Retail? Mobile? Social? The
Concepts Come to Life at
Response Expo
70;Retail;Outlet
If You Can’t Beat Them, Maybe
You Should Join Them
By;Anthony;Raissen
66 Media;Zone
Putting the Customer First on
the Web
By;Timothy;R.;Hawthorne
Research and
Analysis
14
68;Support;Services
Same-Day Shipments? Why Not?
By;Clyde;Mount
72;Legal;Review
Online Marketer Will Pay FTC
$250,000 for Misleading Product
Reviews by Affiliates
By;Jeffrey;D.;Knowles;and;Gary
D.;Hailey
16
Departments
18
20
74 But;Wait,;There’s;More!