By Jackie Jones ( email@example.com)
Atomic Direct has released a new DRTV campaign for the SpeedFit Socket and
Hammer Set, the latest addition to Kobalt’s SpeedFit tool family.
PORTLAND, Ore. — Direct Response
Marketing Alliance (DRMA) member
and DRTV agency Atomic Direct has
released a television campaign for the
SpeedFit Socket and Hammer Set, the
latest addition to Kobalt’s SpeedFit
The short-form spot for the 21-piece
Atomic Direct Releases New TV
portable socket and hammer set
targets do-it-yourself enthusiasts
and will drive Web and retail traffic,
as well as direct sales. The campaign
comes on the heels of Atomic Direct’s
successful 2010 campaign for the
Kobalt Tools Multi-Drive Wrench.
“We’ve been delighted to work
with Kobalt Tools, one of the fastest-
growing brands of tools,” said Doug
Garnett, CEO of Atomic Direct, and
member of the Response Magazine
Editorial Advisory Board. “The SpeedFit
system is a light, versatile DIY kit
that is certain to garner tremendous
appeal as a perfect tool kit solution for
everyone’s glove box.”
Campaign for Kobalt SpeedFit
OAK LAWN, Ill. — Direct
Alliance (DRMA) member
Global Information Services
(GIS) has added three new
partnerships, obtaining the
rights to Torso Ball, Super
Ladder and Turbo Action
GIS now has all
rights to the fitness product
Torso Ball, and rights in select international markets for the Super Ladder, a
lightweight, multifunctional ladder, and the Turbo Action Steam Cleaner, a
heavy duty steam cleaner for the home.
GIS is a subsidiary of Oak Lawn Marketing, an infomercial company in
Japan, and is a full-service international direct response television marketer
and distributor with partners worldwide.
Global Information Services Adds
Global Information Services (GIS) has obtained the international distribution rights to Torso Ball.
Eureka Payments Launches
D2C Premier Pricing Program
EUREKA, Calif. — Eureka Payments LLC, a new Direct
Response Marketing Alliance (DRMA) member, has launched a
D2C Premier Pricing program in celebration of its absorption
of the Direct Response Payments brand.
The promotion will be available to new Eureka Payments
merchants at the Electronic Retailing Association’s (ERA) 2011
D2C Convention in September in Las Vegas.
“Our goal is to remain competitive in the D2C space and
reward low-risk D2C merchants with amazing prices and
services,” said Steve Kimberling, executive vice president of
sales and marketing.
“Moving toward a single brand within this space will allow
us to focus our marketing and service efforts to better serve
existing clients and future prospects,” added Eureka President
Ken Musante on the July 2010 merger.
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JOHN F. PUCCI
John F. Pucci