Vol. 19, No. 11 ; August 2011
20State Farm’s DR Driver Tim Van Hoof credits his team’s
focus — an an atmosphere where DR
marketing permeates everything — with
the insurance leader’s marketing prowess.
By Thomas Haire
26The Support Report Support services are working to keep
up with an ever-changing direct response
By Doug McPherson
32Follow the Leader Why the biggest brands want to be
liked, followed and surrounded by friends.
By Nicole Urso Reed
Cover and cover story photography by Brett Kramer.
Center: Tim Van Hoof; clockwise around Van Hoof
are (from top) Dawn Johnson, Heath Hunziker, Becky
Hill, Lisa Vela, Nicole Flotkoetter, Tammy White, Lisa
Wargo, Cindy Abbott and Rick Rees.
Photos taken on location at the McLean County
Museum of History, Bloomington, Ill.
FINANCIAL SERVICES MARKET
36DR ‘Insures’ Success Advertisers keep financial services
marketing personal while meeting consumers
online through a variety of digital DR modes.
By Jackie Jones
8 It’s Eleven for ’ 11 as Top Marketers Vie for Third Annual DRMA
Marketer of the Year
8 FDA Seeks Input on Mobile Health and Medical Apps
9 iPhone Leads Mobile Ad Results, MediaMind Technologies Finds
9 Consumers Should Control Their Data on Social Media, FTC Leader Says
10 Internet-Connected Television Will Soar in 2011, Analysts Predict
11 News Corner
40 DRMA News
DRMA SPOTLIGHT: KOEPPEL DIRECT
42 Koeppel Direct Puts DR on the ‘MAPP’