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Response (ISSN 1523-7656) is published monthly ( 12 issues)
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6 Editor’s Note
‘Unity in the Community’ Is More
Than a Slogan
By Thomas Haire
47 Retail Outlet
The PedEgg Phenomenon
By Peter Aronow
44 Media Zone
The ABCs of DSPs
By Steven Kaufman
12 Jordan Whitney’s Program
14 The IMS Categorical Cable
15 SciMark Report
16 1Q Short-Form DRTV Media
Billings Jump 6. 9 Percent
Analysis by Jackie Jones
48 Legal Review
Implementing a Social Media
By Gregory J. Sater and Benjamin
46 In Print
Surprising Realities in
Generational Buying Behavior
By Kathy Calta
49 Classified Directory
50 But Wait, There’s More!
Response ... On the Road