Research Jordan Whitney’s Program Rankings
Rank;Last;Month;Program
1 1 Wen
2;2;Genie;Bra
3;NR;10-Minute;Trainer
4;9;Meaningful;Beauty
5;4;Steam;Pocket;Mop
6;NR;Six-Week;Body;Makeover
7;8;The;FIRM;Express
8;5;no!;no!
9 3 Zumba
10 NR Nu-WaveOven
Host
Alyssa;Milano
Jane;DeNoble
Mark;Steines
Cindy;Crawford
Mark;Rosenzweig
Michael;Thurmond
Shandi;Finnessy
Kassie;DePaiva
Tanya;Beardsly
Joe;Fowler
Product
Haircare;system
Seamless;bra
Exercise;DVDs
Skincare;system
Steam;mop
Weight-loss;system
Exercise;DVDs
Hair-removal;device
Exercise;DVDs
Countertop;oven
Price
$29.95
$59.99
$79.80
$29.95
$119.85
$119.99
$119.80
$179.85
$89.85
$119.97
Producer/Distributor
Guthy-Renker;Corp.
Tristar;Products
Beachbody
Guthy-Renker;Corp.
Euro-Pro
Provida;Life;Sciences
GAIAM;Americas
Radiancy
Zumba;Fitness;LLC
Hearthware;Home
Rank
1
2
3
4
5
6
7
8
9
10
Last;Month
1
4
8
NR
NR
7
NR
3
2
NR
Program
Eggies
Furniture;Fix
Fast;Brite
Slice;O;Matic
Swivel;Store
HD;Vision
Miyashi;Pillow
Aluma;Wallet
Pajama;Jeans
Animal;Repeller
Product
Hard-boiled;egg;maker
Furniture;support;panel
Auto;headlamp;cleaner
Manual;food;slicer
Spice;rack
Bifocal;reading;sunglasses
Massaging;back;pillow
Aluminum;organizer;wallet
Comfortable;jeans
Alarm;animal;deterrent
Price
$10
$14.99
$10
$19.99
$19.99
$19.99
$19.99
$10
$39.95
$29.95
Producer/Distributor
Allstar;Marketing
Hampton;Direct
Plymouth;Direct
TELEBrands
Merchant;Media
IdeaVillage;Products;Corp.
IdeaVillage;Products;Corp.
TELEBrands
Hampton;Direct
EMSON;Corp.
Source:;The;Direct;Response;Monitoring;Report;“Greensheet”;published;by;Jordan;Whitney;Inc.;in;Tustin,;Calif.;These;are;the;top;10;infomercials;and;direct;response;spots
based;on;confidential;media;budgets;and;Jordan;Whitney’s;monitoring;of;national;cable;and;broadcast;markets;for;the;week ending July 29, 2011.
Copyright;2011.;All;rights;reserved.;Publisher;is;not;responsible;for;errors;or;omissions;in;this;chart.
For;information;about;the;“Green;Sheet”;Direct;Response;Monitoring;Report;and;Jordan;Whitney’s;consulting;and;tape;library;services,;contact;John;Kogler;at;Jordan;Whitney
Inc.;Phone:;(714);832-3353;;Fax:;(714);832-4422;;E-mail:;greensheet@cox.net;;Web;site:;www.jwgreensheet.com.
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