Short Form Expertise
from Performance Driven
Professionals.
When you’ve got two minutes or less on
television to drive a viewer from disinterest to
confirmed order, you need a team behind you who
knows the territory, including key insights into the
hot buttons for short form success.
Our insight and unparalleled experience explain
why so many direct marketers have turned to
Mercury Media for best-in-class guidance and
end-to-end solutions in short form DR campaigns.
At Mercury, we enhance your opportunities
for success in the short form marketplace by
providing unmatched advantages including:
• The industry’s most experienced short form
DR campaign management team
• End-to-end campaign management organized
around client teams focused on maximizing ROI
and campaign success
• Media Track® media management technology
and advanced analytical tools which offer near
real-time feedback on campaign performance,
to help fine-tune as you go
• The industry’s most comprehensive database
of performance benchmarks in dozens of
categories and thousands of products
• Unrivaled buying power and long-standing
station relationships that ensure the best-
quality media placements and the best-
possible
media costs
Give the professionals at Mercury Media a call,
and see why so many DR marketers partner with
us for unparalleled performance and success.
Get Guaranteed Results
Instead of a Guess.
Direct marketers are forever in search of an edge
that will help ensure their chances of success.
An advantage that goes beyond just promises
and presumptions. That's exactly the reason
Mercury Media pioneered our Performance
Guarantee Model (PGM), an industry-exclusive
innovation for short form that offers marketers
an unmatched measure of confidence by
delivering predictability and mitigating risk.
The advantages?
• Breakthrough Performance Guarantee is
the industry’s most unique fixed-cost offering...
a Mercury exclusive
• Two Performance Guarantee specialties:
• Guaranteed fixed cost per action
• Guarantees based on traditional media
metrics - GRPs, CPM, etc.
• Less risk. PGM transfers risk from you to
Mercury and ensures predictability -- not just
for your media, but for your revenue
• Flexibility and scalability. Our plans are
tailored to meet your specific marketing needs
and are highly scalable to meet your volume
goals
• Quality Media. Unlike other performance
based programs Mercury's PGM utilizes quality,
top-tier national media
Hispanic DR That Loses
Nothing in Translation.
Success in the Hispanic DR segment goes far
beyond translating a campaign into Spanish.
It involves deep insight into the culture, mindset,
lifestyle, attitudes, aspirations and usage
patterns of the Hispanic market. That depth of
understanding is exactly why Mercury Media en
español has led so many marketers to success
in the exploding Hispanic DR market. With us,
you
can count on:
• Incremental and measurable growth over
and above your English market volume and
campaign profit
• In-depth cultural insights into Hispanic
usage patterns and buying habits which
maximize response rates
• Turnkey Hispanic solutions from creative
to call center management
• Full campaign management following our
"Path to Profit" system for enhanced ROI
• Innovative systems, analytics and technology
that help manage and optimize campaign
performance
Give the performance driven professionals at Mercury Media a call, and see why clients who
value innovation and insight depend on Mercury to deliver. Every campaign. Every time.
520 Broadway, Suite 400, Santa Monica, California 90401 | Telephone 310.451.2900 | www.mercurymedia.com
