Research 1Q 2011 Radio Media Billings
> > Fig. 5
First-Quarter 2011 DR Radio Categorical
Breakdown of Dollars Spent by Outlet and Category
Reported Time Period:
Jan 1-Mar. 31, 2011
Category
Apparel $106,100
Audio supplies and equipment $293,800
Automotive and travel $9,400
Business $0
Collectibles and art $0
Computers, software and home office $220,500
Correspondence schools $0
Crafts, hobbies, sporting goods and toys $2,344,500
Drug and toiletry $1,310,200
Food and beverage $399,200
General $3,717,900
Home and building $0
Household, furniture and appliances $826,600
Lawn, garden, seeds and bulbs $0
Multiple category ad $0
Publishers and book clubs $0
Video supplies and equipment $105,700
Grand;Total;$9,333,900
Network
Radio
National
Spot;Radio
Local
Radio
Total
$0
$0
$0
$0
$0
$108,700
$0
$0
$0
$0
$18,900
$0
$0
$0
$0
$0
$0
$127,600
$0 $106,100
$1,900 $295,700
$0 $9,400
$0 $0
$16,100 $16,100
$14,700 $343,900
$0 $0
$0 $2,344,500
$952,800 $2,263,000
$300 $399,500
$83,000 $3,819,800
$0 $0
$1,949,900 $2,776,500
$4,800 $4,800
$1,931,600 $1,931,600
$17,800 $17,800
$0 $105,700
$4,972,900 $14,434,400
> > Fig. 6
First-Quarter 2011 Top 10
DR Radio Campaigns
Rank Brand
1 Select Comfort Direct Corp.
2 P90X
3 Goldline Intl. Inc.
4 Proactiv Solution
5 Hershey Chocolate USA
6 Purity Products
7 Pajamagram
8 Vermont Teddy Bear Co.
9 Rosland Capital
10 Media Power
Total;Top- 10;Radio;DR;Campaigns:
Total
Category;Dollars
Household, furniture and appliances $2,758,700
Crafts, hobbies, sportings goods and toys $2,311,400
General $1,578,200
Drug and toiletry $1,165,100
Multiple category ad $1,102,800
Multiple category ad $821,500
General $746,100
General $507,100
General $455,000
Drug and toiletry $352,700
$11,798,600
Kantar Media, formerly TNS Media Intelligence, is the leading provider of strategic media and marketing information. Utilizing highly innovative tracking technologies, the company collects expenditure, occurrence and creative intelligence on millions of brands across 20 media. These
figures are based on Kantar Media multimedia ad expenditure database across the following measured
media: Local Radio, National Spot Radio and Network Radio. Figures do not contain public service announcement
(PSA) data. For information about Kantar Media, call (212) 991-6000 or visit www.kantarmediana.com.
22 Response September 2011
> > Fig. 7
Complete List of First-
Quarter 2011 Network
DR Radio Campaigns
CATEGORY
BRAND
Apparel
Barrington & Co.
Empire Diamond Jewelry
Audio;supplies;and;equipment
C. Crane Co.
Bose QuietComfort 2 Headphones
Automotive;and;travel
Fuel Doctor
Computers,;software;and;home;office
Rosetta Stone
Tronix Country
Strategic Media
Crafts,;hobbies,;sporting;goods;and;toys
P90X
SpineDok
Drug;and;toiletry
Proactiv Solution
Sinus Buster
Nutrisystem Inc.
Hydroxatone
BeneCleanse
Zquiet
Zencore Tabs
New Vitality
ProRadiance
Smoke Remedy
Food;and;beverage
Edible Arrangements
Shari’s Berries
General
Goldline Intl. Inc.
Pajamagram
Vermont Teddy Bear Co.
Rosland Capital
Liberty Safe
Vapor Mate
United Rare Coins & Precious Metals
Household,;furniture;and;appliances
Select Comfort Direct Corp.
CPAP Pro
Video;supplies;and;equipment
Your Baby Can Read
Total;Network;Radio;Direct;Response:
Total;Dollars
$75,000
$31,100
$211,800
$82,000
$9,400
$135,200
$75,700
$9,600
$2,311,400
$33,100
$1,165,100
$46,000
$43,400
$33,600
$12,700
$5,800
$1,500
$1,400
$700
$200
$283,000
$116,200
$1,578,200
$746,100
$507,100
$455,000
$317,400
$113,200
$900
$814,600
$12,000
$105,700
