By Jackie Jones ( email@example.com)
DRMA member ESPN’s new online video player is now Flash-based.
Sales Portal, an auction-based marketplace for contact centers and marketers and member of the Direct Response Marketing Alliance (DRMA), has added Latin
American-based contact center Vixicom to its end-of-call revenue
enhancement online platform, providing Sales Portal marketers and
advertisers an opportunity to tap into the vital Spanish-speaking
marketplace for product sales and lead generation.
Vixicom is headquartered in Santo Domingo, Dominican
Republic, and handles inbound and outbound telemarketing
for many of the industry’s Spanish-language direct response
“Sales Portal has created a breakthrough revenue-maximizing
technology for contact centers and product marketers alike and
we look forward to delivering our Spanish-speaking contact
center capabilities to their diverse base of product marketers
and advertisers for mutually beneficial end-of-call revenue
enhancement opportunities,” says Luis S. Echevarria, CEO of
Latin America’s Vixicom Joins
Sales Portal Platform
ESPN Upgrades Video Player
Direct Response Marketing Alliance (DRMA) member ESPN has rolled out a new online video player that includes closed captioning, faster playback and a new third-party streaming
The new player is built on the Ooyala video platform and now is Flash-based, which delivers a crisper look, according to various news reports.
Also, visitors to the site can now share videos via Facebook and Twitter
from within the player.
“ESPN’s focus is on creating value add for the fan and the best way to
do that is to not internally develop our own player,” says Jason Guenther,
vice president of technology in the ESPN digital media group. “Instead we
want to add value on top (of that player).”
Cesari Direct, a full service direct response television advertising agency, recently added two Telly Awards to its impressive collection, bringing the total number of prestigious media prizes
awarded to the Seattle-based company to 12.
Cesari Direct, a Direct Response Marketing Alliance (DRMA) member,
teamed up with one of the biggest names in the automobile industry
— Valvoline — to create a long-form commercial promoting its line
of Eagle One car-cleaning products. The production received the Silver
Telly, the highest honor given by the Telly Council. Since partnering with
Cesari Direct, Eagle One product sales and brand awareness have risen
dramatically, including a 37-percent increase in retail sales.
Cesari Direct was also awarded a Bronze Telly for its work with Nuvo
Residential LLC’s Nuvo H2O citrus-based water softening system. This
new technology eliminates the need for salt-based systems, which are
expensive and bad for the environment. Cesari Direct’s award-winning,
long-form production proved to be a vital engine for this early stage
business, enhancing Nuvo’s brand awareness and driving outstanding
DRTV Ad Agency Cesari Direct
Wins Two Telly Awards
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