TOP 10 INFOMERCIALS
Humana Medicare
Nu Wave Induction Cooktop
Insanity
Meaningful Beauty
Wen
NutriBullet
Nu Wave Oven
Ninja Cooking System
Luminess Air
Ninja
HOST
Sam Davis
Bob Warden
Shaun T.
Cindy Crawford
Alyssa Milano
David Wolfe
Joe Fowler
Mark Rosen
Heather Boswell
Mark Rosen
PRODUCT
Medicare plans
Electric cooktop
Exercise DVDs
Skincare system
Haircare system
Personal blender
Countertop oven
Countertop cooktop
Airbrush makeup
Blender
PRICE
Lead-generating
$119.85
$119.85
$39.85
$29.95
$119.94
$99.99
$199.85
$29.95 (trial)
$199.80
PRODUCER/DISTRIBUTOR
Humana
Hearthware Inc.
Beachbody
Guthy-Renker Corp.
Guthy-Renker Corp.
NutriBullet LLC
Hearthware Inc.
Euro-Pro LLC
Luminess Direct
Euro-Pro LLC
RANK
1
2
3
4
5
6
7
8
9
10
LAST MONTH
NR
2
NR
1
NR
4
NR
NR
NR
NR
PROGRAM
Kobalt Screwdriver
no! no!
Kobalt Ratchet
Proactiv Solution
Oreck Vacuum
iScope
Bright Lite Pillow
Green Bags
Kobalt Magnum Grip
Dream Lites
PRODUCT
Ratcheting screwdriver
Hair-removal device
15-piece ratchet set
Acne treatment
Vacuum
Telescoping magnetic flashlight
Pillow w/built-in lights
Food-preserving bags
Self-adjusting pliers
Plush toy w/night light
PRICE
$19.98
Lead-generating
$19.98
$19.95
Lead-generating
$14.95
$10.99
$12.95
$19.98
$29.95
PRODUCER/DISTRIBUTOR
Lowe’s
Radiancy
Lowe’s
Guthy-Renker Corp.
Oreck
Bell & Howell/EMSON
IdeaVillage/Zoom TV
Allstar Products Group
Lowe’s
Ontel Products Corp.
Source: The Direct Response Monitoring Report “Greensheet” published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots
based on confidential media budgets and Jordan Whitney’s monitoring of national cable and broadcast markets for the week ending November 30, 2012.
Copyright 2012. All rights reserved. Publisher is not responsible for errors or omissions in this chart.
For information about the “Green Sheet” Direct Response Monitoring Report and Jordan Whitney’s consulting and tape library services, contact John Kogler at Jordan Whitney
Inc. Phone: (714) 832-3353; Fax: (714) 832-4422; E-mail: greensheet@cox.net; Web site: www.jwgreensheet.com.
