LONG FORM: TOP 5 VERTICAL MARKETS
IMS infomercial rankings are based solely on Media Spending for programs
aired on national cable and satellite networks monitored.
RANK MARKETING COMPANY PRICE OFFERED
HEALTH & FITNESS
1 Zumba Zumba Fitness LLC 3 payments of $29.95 plus $15.95 S&H
2 Nopalea TriVita Free bottle with $9.95 S&H
3 Fluidity Bar Fluidity Fitness LLC 30-day trial for $39.95 plus $49.95 S&H
4 Asylum Beachbody 3 payments of $29.95 plus $14.95 S&H
5 Total Gym Total Gym Fitness LLC 30-day trial for $29.95
BEAUTY
1 Meaningful Beauty
2 Wen
3 Murad Resurgence
4 Philosophy
5 Luminess Air
Guthy-Renker Corp. $39.95 plus $5.99 S&H
Guthy-Renker Corp. $29.95 plus $5.99 S&H
Murad Inc. $39.95 plus $8.95 S&H
Philosophy Skin Care $39.95 plus S&H
Luminess Direct LLC 30-day trial for $29.95
ENTERTAINMENT
1 Carol Burnett Show Time-Life/StarVista 3 payments of $19.99
2 Teen Years Time-Life Music 5 payments of $29.99 plus $1.99 S&H
3 Golden Age of Country Time-Life Music 4 payments of $29.99 plus $12.99 S&H
4 Music of Your Life Time-Life Music 6 payments of $26.99
5 Singers & Songwriters Time-Life Music 5 payments of $29.99
HOUSEHOLD
1 Nu Wave Precision
Cooktop
2 Ninja Mega
3 Wind Tunnel Air
4 Shark Rotator
5 NutriBullet
Hearthware Inc.
3 payments of $33.33 plus $29.95 S&H
Euro-Pro LLC
Hoover
Euro-Pro LLC
NutriBullet LLC
4 payments of $49.95
4 payments of $49.99
4 payments of $49.95 plus S&H
5 payments of $19.99 plus $19.95 S&H
BUSINESS OPPORTUNITY
1 Social Media Profits 2 Success TV LLC $19.95 plus $9.95 S&H
2 Trudeau’s Free Money 7 Free Money $29.95 plus $11.95 S&H
3 iFocus Focus Education LLC 30-day trial for $14.95
4 Trudeau’s Free Money 2 Free Money $29.95 plus $11.95 S&H
5 J.G. Wentworth J.G. Wentworth Lead-generating
SHORT FORM: TOP 5 VERTICAL MARKETS
IMS spot rankings are based solely on Frequency of programs
aired on national cable and satellite networks monitored.
RANK PRODUCT NAME MARKETING COMPANY PRICE OFFERED S&H
HEALTH & FITNESS
1 Lipozene $0.00
2 Super Beta Prostate $6.99
3 Ruby Reds $0.00
4 Bowflex Tread Climber $0.00
5 Pro-Form Ab Glider $0.00
Obesity Research Institute
SebaClear
New Vitality
Nautilus Inc.
ICON Health & Fitness
$29.95
$29.95
$19.95
$0.00
$14.95
BEAUTY
1 Proactiv Solution
2 no! no!
3 Celtrixa
4 Bare Minerals
5 Micro Touch Max
Guthy-Renker Corp.
Radiancy
Hydroxatone LLC
Bare Escentuals
IdeaVillage Products
$19.95 $0.00
$284.90 $14.95
$79.95 $0.00
$29.99 $0.00
$9.88 $0.00
ENTERTAINMENT
1 Polly Pocket Wall Party Mattel Inc. $0.00
2 California Psychics Outlook Amusements Inc. $0.00
3 Magna Color Magic tech4kids $9.99
4 Dream Lites Ontel Products Corp. $0.00
5 Stuffies MartFive LLC $0.00
$0.00
$0.00
$24.99
$29.95
$29.95
HOUSEHOLD/KITCHEN
1 Kobalt Double Drive Ratchet Lowe’s $0.00
2 Flex Seal Swift Response $9.95
3 FabriClear Harvest Direct $7.95
4 Stretch Genie Hampton Direct $6.95
5 Furniture Fix Hampton Direct $7.95
$19.98
$19.99
$19.95
$9.99
$14.99
PERSONAL
1 Forever Comfy $9.95
2 Wax Vac $6.99
3 Tag Away $9.95
3 Vibrating Twister $0.00
5 Enzyte 24/7 $0.00
Allstar Products Group
LM Direct
Plymouth Direct/McAlister
Church & Dwight Co.
Vianda
$19.95
$10
$19.99
$69.99
$0.00
© Copyright 2012 Infomercial Monitoring Service, Inc.™ All rights reserved. IMSTVOnline.com. Satellite 2, 810-812 Park Way, Philadelphia, PA 19008. Phone (610)-328-6902.
Fax: (610)-328-6791. E-mail sam@imstv.com. Rankings for November 2012. IMS is a research and publishing company that tracks both long-form infomercials — and short-form DRTV spots on nation cable, broadcast and satellite networks. Rankings for each month are based on long-form infomercial media and short-form spot frequency of programs aired on networks monitored. IMS database and video library services involve all aspect of the DR industry. IMS provides weekly and month report, rankings, verifications,
evaluations, research, consulting, film and video production and post production.
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